The concept of cloud propagation

In the field of Internet, the concept of cloud communication is developed from the concept of cloud computing. The concept of "cloud computing" has laid a solid technical background for network cloud communication, thus making it possible for cloud communication to move from a metaphorical concept to a scientific theory.

Cloud communication is a mechanism for people to transmit and share information in cloud computing environment, and its connotation can be defined from three levels. First of all, cloud computing can promote the interweaving and integration of Internet and mobile Internet, and form an "Internet cloud". The essence of cloud communication is the flow process of information on the "Internet cloud". Secondly, users only need to obtain services according to their own needs, and they don't need to care who provides the services, so they can release resources again after using them. Finally, the content that people spread and appreciate has expanded from the initial "information resource content" to generalized information resources including hardware infrastructure and software resources. In the cloud communication mode, everyone can have an endless computer that is cascaded by computer networks.

The concept of "cloud computing" has laid a solid technical background for network cloud communication, thus making it possible for cloud communication to move from a metaphorical concept to a scientific theory. Because cloud computing technology is the commercial application of the original mature distributed grid computing technology on the Internet. For example, in the virus cloud killing system developed by antivirus software manufacturers such as Jinshan and 360, all computers connect to the server in real time, and the computers upload suspicious files immediately when they find them. After the service analysis is confirmed, all computers will be updated synchronously to provide anti-virus services for computers reporting suspicious files, so as to prevent the possibility of large-scale spread of viruses. The powerful power of virus cloud killing is the characteristic of cloud computing technology. Mature theory and wide demand range make cloud computing the hottest topic in the field of Internet technology.

Due to the characteristics of multi-point concurrency and frequent interaction in network communication, the content of communication mutates and re-propagates in an almost completely out of control state. Therefore, different from the simple ratings of TV advertisements, it is not only the original content that constitutes the effect of network communication, but also the alienated and re-disseminated views of netizens scattered in forums, Weibo and SNS communities.

Therefore, grasping the situation of online communication comprehensively and quickly has become the primary task of implementing online communication. And this, cloud computing technology can help a lot, we call it cloud monitoring. Mr. Yongzheng, the founder of Inge, was the first person to put forward the concept of "cloud monitoring". Compared with the content summary and keyword index of search engines such as Baidu, cloud monitoring has the following four highlights:

1. Dig deep into the content variation process;

2. Accurately define content positioning;

3. Explore the characteristics of exchange participants;

4. Lock in specific media or specific communicators and monitor them in real time.

Mr. Yongzheng believes that cloud monitoring is both the starting point and the end point of cloud communication. The effect presentation of the ongoing communication process and the formulation of the follow-up communication plan must rely on well-run cloud monitoring technology.

To sum up:

Cloud communication is the essential feature of online communication.

The core of cloud communication is the application of cloud monitoring technology.

Cloud monitoring technology is another successful application of cloud computing in search and content analysis.