What is Internet Transformation?

Generally refers to the Internet transformation of traditional enterprises. Under the background of the continuous development of mobile Internet, big data, cloud computing and other technologies, the traditional business model, operation model and management model have all been impacted. The essence of disintermediation and decentralization of Internet business itself is to break the information asymmetry, so the business model originally based on information asymmetry has been greatly challenged. Under such circumstances, a large number of traditional industries and enterprises are facing the transformation and innovation of the Internet, thus improving efficiency and evolving business models.

Internet industrialization and industrial internetization are two major business trends in China in the future. The internetization of industries means that a large number of traditional industries use Internet technology, tools and thinking to improve operating efficiency and management efficiency, optimize business models, and then realize enterprise innovation transformation and industrial upgrading. A series of business model adjustments made by retail enterprises and commercial enterprises such as Haier, Suning and Wanda all belong to the category of Internet transformation. "internet plus" is still in the primary stage of development, and there are bottlenecks to be solved in the fields of production, logistics and sales. Especially in traditional industries, the discussion and planning of "internet plus" is very hot, which can almost "scorch" people, but the degree of internetization of internal production and operation of enterprises is not high, and some buds have emerged. In the first round of "internet plus", the enterprise's mentality was that it was afraid of falling behind, so it "raced around" first, but failed to find a precise positioning and development path. Perhaps it can be regarded as grasping the most basic logic and core context behind the emerging "Internet Revolution".