Amy chat cross-border: cross-border e-commerce Amazon operation in the three common logistics and distribution methods

With the rapid development of domestic cross-border e-commerce, a variety of cross-border logistics models have been born, but mainly divided into three logistics modes, respectively, self shipment, overseas warehouse and Amazon FBA, currently forming a three-pronged trend, these three modes with the continuous development of maturity, but also each has its own advantages and shortcomings, only to the three types of logistics have a clear understanding of the way to cross-border road to go higher,

The three modes of logistics have their own advantages and disadvantages as they continue to mature.

The advantages and disadvantages of the three logistics:

One, self-shipment mode:

Self-shipment is the most mainstream of the three major logistics models. It can grasp the two core cross-border e-commerce "products and" logistics, many small and medium-sized enterprises will be more inclined to choose this mode. But it's poor timeliness, it is difficult to ensure that the product delivery time, which is not a shopping experience for consumers, so it is generally a relatively centralized source of goods, close to the business is more advantageous, the local warehousing volume is stable and easy to control the speed and time of delivery.

Advantages:

1. high flexibility, low storage fees

2. do not need to press the goods do not need to stockpile, there is no risk of merchandise stagnation, what the market fire can be at any time to change the selection of ideas

Weaknesses:

1. low product rankings, low exposure

2. easy to get customers due to logistics reasons

Summary: although it will be the first time that a customer is not satisfied with the product, the customer can not be satisfied with the product.

Summary: Although it will lead to low rankings have bad reviews, but he is stable and free and easy to control the speed and time of delivery, if you do not care about the ranking of the seller may wish to choose the self-shipping, the advantages of the more obvious self-shipping is still the majority of cross-border e-commerce choices.

Two, overseas warehouse

Overseas warehouse was once considered to be the best cross-border e-commerce logistics delivery in recent years, his core competitiveness lies in the speed of delivery, localized services, for the general are large enterprises and high-end product stores, merchants in the sales of the sales place to choose the appropriate address of the self-built overseas warehouses, when the consumer orders directly from the overseas warehouse shipments, fast and stable, but this mode needs to invest a lot of money to build a new warehouse, the time is very stable. But this model requires a lot of money and labor costs, more friendly to large merchants, many cross-border e-commerce sellers in order to avoid the risk of early will choose the combination of self-shipment and overseas warehouse mode, and so relatively stable before the sales of good products shipped to foreign countries in batches.

Advantages:

1. platform traffic

2. fast delivery, stable time frame

3. able to expand the local market of the warehouse

4. logistics costs will be a lot lower than the FBA

5. to improve the customer's shopping experience

Weaknesses:

1. pressure to hoard goods. Warehousing costs as well as advertising costs, once the merchandise stagnation brought about by the pressure is very large, and even if the merchandise is sold out, but also need to go in advance to a large number of replenishment.

2. Control and management is more difficult, so it is easy to lead to a backlog of goods and thus the final scrap.

Summary: the advantages of overseas warehouse is still huge, more suitable for sellers who have already done a good job of selecting and optimizing products and sellers with their own brands, if you have the ability to build overseas warehouse and can afford the loss of sellers can choose to layout the overseas warehouse, thus improving the user experience, Jack Ma has also said, "Now the customer is not the service they want, is the experience.

Three, Amazon F

BA

FBA's full name is FullfillmentByAmazon, the Chinese translation is called Amazon Logistics. As Amazon's "pro son, if you choose the official logistics FBA will have a huge advantage.

Advantages:

1. If the buyer encountered due to logistics reasons to give a bad review, Amazon will help to delete,

2. Choose Amazon FBA can also enhance the listing rankings, to help the seller to become a featured seller and grab the shopping cart, to improve the customer's trust, and increase sales.

3.7*24 Amazon professional customer service.

4.Super fast delivery time.

5. Exempt all FBA logistics fees for products with unit price over 300USD.

Weaknesses:

1. Overall high cost

2. Poor flexibility and cumbersome operation

3. FBA warehouses will not provide customs clearance services for sellers' headway shipments.

Summary: with quite complex procedures and high costs, FBA can still have such a high status, but also because of the seller, in maintaining a good user experience at the same time can get the support of the Amazon platform.

The three modes have their own advantages and disadvantages, sellers should choose the appropriate logistics mode according to their own actual situation, the key to master is still the positioning of their own store, as well as in line with their own products and brand development route of the operation mode, which is the cross-border e-commerce can be a pillar of long-term development.

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