What is enterprise competitiveness?

Competition is the life of an enterprise and the driving force to promote its development. In the modern market economy, competition is everywhere. Especially in today's high-speed economic development, with China's entry into WTO and the gradual elimination of national trade barriers, the competition will become more and more fierce and cruel, and enterprises will face more severe tests and challenges. Therefore, enterprises must create brand-new competitive conditions with brand-new consciousness to adapt to the brand-new competitive environment, so as to be invincible in the competition and obtain sustainable development. Therefore, enterprises must meet the following conditions in market competition. ● Talent is the primary condition for enterprise competition. Since ancient times, talents have determined the evolution of history and the progress of civilization. He who fights for the world must fight for others first. Talents reflect the competitiveness of enterprises. Which enterprise has talents, let them give full play to their strengths, which enterprise can develop rapidly and be invincible in the market competition. Talents are divided into different types according to their professional knowledge. Enterprises should never blindly select talents, but should select and train talents according to their own characteristics and needs, so that talents can truly serve enterprises. How to select talents can adopt the following methods: 1. Recommendation. Recommendation is the most effective means for enterprises to explore talents. However, the recommendation must be organized, purposeful and planned according to the characteristics of the enterprise and the future development direction, and carried out according to the needs of different talents in different periods. The second method is to select talents through public examinations. This is also a more scientific, open and reasonable way to select talents, which can stimulate everyone's enterprising spirit. The third method is open recruitment. In today's information age, surfing the Internet, watching TV and other channels can be used. The fourth method is to choose according to performance. People who have no talent can accomplish nothing, but those who have achieved something must be genuine learners. Therefore, when selecting talents, enterprises should not only measure talents by performance, but also arrange positions that can maximize their talents and create performance according to their own characteristics and work needs. With talents, and timely focus on training, so that all aspects of continuous improvement, will certainly create better benefits for enterprises. ● Science and technology are the fundamental conditions for enterprise competition, and science and technology are the primary productive forces. In the modern market environment, it is very important for the fate of enterprises to use new technologies to develop productive forces effectively. In the modern market economy, it is no longer the simple production and blending in the past, but the production of more specifications and varieties, lower cost and better quality products. We must rely on the development of science and technology to improve the original products, thus occupying the commanding heights of the development of the same industry. As far as products are concerned, winning with new products is the premise of participating in the competition. Only when products meet the needs of the market and the psychological needs of consumers can we talk about competition. At present, the social productivity is improving every day, the demand of consumers is getting higher and higher, and the market is undergoing unprecedented changes. The word "new" has become an important factor in winning customers and production. In a word, whoever can master the new technology first will win success. Secondly, in terms of product quality, it is another important factor to win the competition. The quality of products is directly proportional to the competitiveness of products, that is to say, the quality of products is equal to the strength of product competitiveness. Therefore, high-quality products have strong competitiveness. Finally, in terms of product price, it is one of the key factors for enterprise products to participate in competition. Those products with the same quality and low price are the most popular. How to reduce the product price can only be solved by applying new technology, improving productivity, saving raw materials and energy and reducing production costs. ● Innovation consciousness is the subjective condition of enterprise competition. On the surface, the competition of modern enterprises is the competition of variety, quality, price, service, business reputation and promotion means. But its competitiveness stems from the innovative consciousness of enterprise managers. At present, the traditional management concept has lost its viability. Only entrepreneurs who dare to innovate, look forward to the future and are not satisfied with the status quo can make an accurate judgment on the future market and thus produce various measures to participate in the competition. In today's increasingly fierce modern market competition, the innovation consciousness of top managers plays a decisive role in the survival of an enterprise. Therefore, enterprise managers must have innovative and advanced market awareness, which determines that enterprises must take the various needs of consumers as the center of production and operation activities, so that production and operation can be carried out around this center to adapt to and meet the needs of consumers. The modern market is changing rapidly, the consumption structure is multi-level, and the consumption demand is also very different. An enterprise will be eliminated by the market if it has no advanced market forecasting consciousness; On the contrary, an enterprise manager with this advanced consciousness will make an accurate evaluation and judgment on the future market, react with competitors in advance, always stay ahead of the competitive trend in the new market and remain invincible in the future market competition. Social environment is the objective condition of enterprise competition. Now China is in the development period of market economy, and competition, as the fundamental law of commodity economy, has been accepted by society. As an enterprise, how to make the society accept and support you has become an important guarantee to compete with competitors and win. First of all, an enterprise must, in accordance with the requirements of the modern enterprise system, become an independent legal person who is responsible for its own profits and losses and operates independently, get rid of all unnecessary administrative intervention and control, and abandon all rules and regulations that constrain commodity production. Only in this way can enterprises have the motivation and motivation to compete. Secondly, with the intensification of competition, the external conditions of enterprise competition become more and more important. Therefore, on the one hand, enterprises should take image building as the goal and establish corporate image as a long-term project. On the other hand, enterprises must establish brand awareness and implement brand strategy. The establishment of brand also depends on many factors such as quality, cost, packaging and price. Only by consolidating its own foundation, strictly controlling all aspects and operating scientifically can the establishment of the brand become a reality. Third, enterprises must increase publicity, and the market economy can also be said to be an advertising economy in a sense. Multi-channel advertising is very effective in establishing corporate image and expanding product visibility. In a word, the competition of modern enterprises has reached a white-hot stage, and different enterprises take the lead in the wave of market economy with different advantages. But for any enterprise, it is inseparable from the above four basic competitive conditions. Only by doing the above four aspects well can the enterprise be in an invincible position in the competition and develop more steadily.