E-commerce operation mode of agricultural products

Agricultural products e-commerce operation mode: C2B/C2F mode.

C2B/C2F mode, that is, consumer customization mode, is that farmers produce agricultural products according to the orders of members, and then deliver the products of their farms to members through home delivery. The operation process of the model is divided into four steps; The first step, farmers should form large-scale planting and feeding; Secondly, farmers should publish the supply information of products through the network platform and recruit members; Third, members can book the products they need in advance through the online membership system.

Finally, after the products are produced, farmers will distribute them to members according to the predetermined demand. Source of profit: collect membership fees, that is, the annual card, quarterly card or monthly card consumption of members; Representative enterprise: Zhongliang.com Duoli Farm; Mode advantage: customized production in advance, with little business risk; Mode disadvantage: due to the influence of site and non-standardized production, the market development space is limited.

Significance of developing e-commerce in rural areas

China's economy is in an important stage of industrial restructuring and transformation. How to break through the limitations of traditional agricultural transformation and upgrading, and how to solve the employment problem of the new generation of urban labor force groups is a top priority. The rapid development of rural e-commerce has provided more development opportunities for agricultural transformation and upgrading. In particular, the rural revitalization strategy has promoted the transformation and upgrading of rural industries at different levels.

Through agricultural transformation and upgrading, we can not only optimize the industrial structure, but also further highlight industrial characteristics, enrich industrial categories, improve the overall development level, lay a solid foundation for achieving sustainable and economical production, effectively implement the concept of green GDP, and promote long-term sustainable development in rural areas. In addition, the high-quality development of e-commerce can also provide some support for the interconnection of rural industries, allocate various resources more scientifically and form a more convenient and efficient price discovery mechanism.