How to "play" traditional enterprises with Internet thinking?

At present, many bosses in traditional industries are very anxious. They think that we should use internet thinking to make changes, but they find it difficult. People use Xiaomi to do the internet because mobile phones are inherently interactive, and I am a home appliance. How can I establish a relationship with users? Recently, Andrew Zong, the boss of Fennecz, gave a speech. He used two examples to tell everyone that home devices with the least possibility of interaction can also think with the Internet.

The first example is his heating equipment, which needs to be seen and felt by customers to promote the purchase. The traditional practice is to build a large number of experience stores, and the cost is particularly high. Compared with a giant like Gree, the price has no advantage. Andrew Zong thought of a way. He persuaded a group of customers who installed his equipment at home and turned the home into a "family experience store"; Customers who want to buy equipment can use their mobile phones to find their nearest "family" experience. In this way, the face of Finney's "experience store" was spread out at once, and the cost was greatly reduced; Customers who buy equipment will also feel that they have used it at home, and the information is more real, making it easier to make up their minds to buy. You see, turning a "customer" who buys and sells with one hammer into a "user" who can help you sell, this is an Internet idea.

His other example is the air purifier. The air purifier in Andrew Zong has a large screen, which can display the PM2.5 value at home. After buying it, many users like to take a photo and send it to a circle of friends to show off their air quality. This air purifier is also connected to WiFi, which can upload data, so that Andrew Zong can master the PM2.5 values of many urban families in China. His air purifier can become a "house-buying artifact" in the future, telling you which residential area has good air quality. You see, by adding social attributes and big data principles, your products can also be "upgraded" into Internet products.

There are no traditional products, only traditional thinking, which is an inspiration from Andrew Zong.