What are the live talk?

01 Welcome speech

Theoretically every person who enters the live room anchor to welcome, the most basic jitterbug live speech is: "Welcome XXX into the live room." But this kind of discourse is too mechanized, the anchors need to make changes. For example:

Interpretation of the viewer's account name: Welcome XX into the live room, hehe ~ this name is interesting / very nice, is there any story?

Looking for the ****same topic: Welcome XX in to support the scene, I recently fell in love with a song, I do not know if you have heard it?

Taking the opportunity to convey the content of the live broadcast: Welcome XX into the live broadcast, today we want to introduce you to the skills of XX, interested in the baby remember to point a concern oh.

02 publicity words

To make more fans familiar with understand you, but also need a certain publicity words. For example:

Publicize the live time: "Thank you very much for all the brothers who still stay in my live room, my daily live time is XX point ~ XX point, the wind and rain do not change, did not point attention to remember to pay attention to, point attention to remember to come to see every day on time oh."

Propaganda live content: I am XXX, today to share with you a few beauty tips, learn you can also be a beauty expert, remember to pay attention to me, to learn more simple and easy to get started beauty skills.

03 Interactive discourse

In the live broadcast process, through the anchor and the audience real-time interaction, so that the audience perceived the tangible service, the user demand can be faster to get a response; the anchor is also able to quickly learn the audience's feedback.

Often the anchor can interact through the following Jitterbug live talk:

(1) Questioning interactive talk

For example, "Have you learned the tips that I just shared with you?" "Can you guys hear me?" "Has everyone used this lipstick before?" And so on and so forth with questions like these.

This type of questioning jitterbug live talk, the answer can only be affirmative or negative, the audience can speak by typing 1 or 2 words, the anchor can also get the answer of the fans quickly, not to wait for the answer when the cold field.

(2) selective discourse

"Want to listen to "XXX" brush 1, want to listen to "XXX" brush 2.""Change the left hand of this set of clothes brush 1, right hand of this set of brush 2."

Selective jitterbugging Live talk, that is, to the audience to throw a selective question, the answer ABCD can be, the cost of speaking is very low, can quickly let the audience participate in the live interaction.

(3) Rhythmic speech

"I think the anchor dances well/sings well brush wave 666." "Brush wave 520 let me feel your passion." And so on these kinds of words.

This type of jitterbug live talk is to audience watering speech only, so that new visitors to see the live room is very active, very curious why so many people brush 666, the anchor in the end is performing what? This is to bring the rhythm.

04 Carrying goods discourse

By carrying goods class jitterbug live discourse reasonable use, can invariably be closer to the anchor and consumer distance, to establish a sense of trust, to facilitate the consumer's purchasing decision, pulling product sales to realize carrying goods cash.

(1) show-type discourse

The anchor in the live with goods, show the quality of the product and the use of feeling, can let the fans most intuitively see the effect. When the product is well displayed, the chances of fans placing an order will be higher.

Li Jiaqi in the lipstick color test, the color of each lipstick, can be a detailed expression, such as "give a person a very gentle, very spring, very new feeling of the color," such words, so that people listen to the unconscious heart.

(2) trust-type words

The disadvantage of the live carry is that fans can not touch the product, only through the anchor's description to familiarize themselves with the product. Therefore, the anchor needs to allow fans to establish a certain sense of trust in the product, in order to facilitate the fans to order.

Often, the anchor will use "self-use models", "I also bought XX" to guarantee the product, or "XX I only recommend this brand, other brands give me more money will not push! "This kind of talk to set off the product, to dispel the audience's concerns about the product.

(3) professional speech

When recommending products, the anchor should be able to start from a professional point of view, for a product as well as other products of the same kind to do the explanation, and guide the fans to choose the product according to their own situation.

For example, in the case of live clothing with goods, the anchor can attract fans to order and buy through the professional collocation of a piece of clothing, as well as the quality of clothing to explain the professional words.

05 Activity words

Low price is the main driving force for fans to follow, the live broadcast of the preferential activities is the most direct factor affecting the fans to buy the product in the live broadcast.

Big discounts mean fans are more die-hard followers, and with their trust, sales can climb.

Web celebrities often emphasize "low prices," "buy X get X free," "discount packages," "the lowest price on the net," "our live broadcasts," "the lowest price on the net," "the lowest price on the net," "the lowest price on the net," "the lowest price on the net," and "the lowest price on the net. "Our live room is cheaper than the duty free store!" A series of jittery live talk to stimulate fans to order.

06 Promotion of single words

"Fear of losing", "fear of missing" is much higher in priority than "this thing in the end how useful to me", Therefore, the starvation marketing has been tried and true, is from this reason.

The key to promoting a single type of jittery live talk is to mobilize the user's "grab" mentality. For example, "buy", "out of date", "limited quantity"? Such words, are in the human brain to wake up the instinct of security.

07 Leads to words

A live broadcast down, guiding fans to pay attention to can quickly increase the popularity of the anchor.

Li Jiaqi live broadcast, every few minutes time will repeat "like Jiaqi can pay more attention to our live room", through such jittery live talk, guide the audience attention.

Via's live room to guide the attention of the way more domineering, "came to share first, and then come to draw the prize." As long as you share the live room and have followed the people can have a chance to draw the prize Oh.