Introduction of Special Pass

Special pass, commonly understood as non-mainstream access, that is, outside the traditional channels such as catering, supermarkets, wholesale and other access. There are several reasons for the emergence of special pass: First, the scale of emerging consumer groups, for example, with the rise of Internet cafes, the formation of a large consumer group of Internet cafes. Secondly, the traditional access costs increase, channel operation input-output ratio is declining, forcing companies to consciously look for and cultivate the traditional access outside the sales path, such as the previous two years of speculation in the case of the post office to sell wine. Third, the consumer's comprehensive consumer demand prompted by the interpretation of different industrial pathways, such as beauty salon consumers at the same time and food and beverage consumer demand. From the point of view of the reasons for the emergence of the special pass itself is also a market opportunity.