What is a blind box?

Blind box refers to the toy box that consumers can't know the specific product style in advance, which is random. This kind of Chaozhou opera, which was born in Japan, was originally called mini-doll, and it was called blind box after being popular in Europe and America.

As a trend toy, blind boxes have accurately cut into the young consumer market, and many "blind box+"business models such as archaeological blind boxes, stationery blind boxes, beauty blind boxes and snack blind boxes have also emerged rapidly.

The so-called blind box usually includes the periphery of animation, film and television works, or dolls designed by designers alone. It is called a blind box because there is no label on the box. Only when you open it can you know what you are drawing. Psychological research shows that uncertain stimuli will strengthen repeated decisions, so blind boxes have become addictive for a time.

Relatively strong purchasing power, so that those young people affected by film and television animation culture can support a huge blind box economy. From IP design in the upstream, to retail in the midstream, to second-hand trading and doll modification in the downstream, its industrial chain is quite mature and the market space is huge. Of course, it is constantly emptying the pockets of young people.