What is content marketing? How to do content marketing well?

Traditional advertising model: attract traffic through high-quality content (such as a good movie) and sell advertisements through traffic;

Content marketing: Advertising itself is high-quality content, which can spontaneously attract traffic and trigger public opinion hotspots, such as Baiqueling's long WeChat advertisement some time ago.

How to do content marketing well?

If the content marketing you understand is the kind that is popular all over the country, you'd better not try it, the probability is too low. But in fact, content marketing can be a simple experience sharing, such as using Baidu experience, Baidu Library and Zhihu to do content marketing, which can also bring a lot of traffic.