Promoting a "healthier" fitness industry, what is the future direction of our fitness industry?

China's future fitness industry is very considerable.

In recent years, with the change in the concept of health and the improvement of economic level, China has seen a fitness boom.

According to statistics, compared with 2007, the proportion of national fitness in 2014 increased by nearly 8 percentage points. In particular, the proportion of people aged 20-40 who exercise has doubled. The rising demand for sports among young and middle-aged people will bring more added value and room for industrial value expansion.

The development of the fitness and leisure industry has entered the fast lane, which has also led to the development of the health club industry. As of the end of February 2016, the cities with the largest number of gyms (gymnasiums and studios) in the country include Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chongqing and other cities. Currently, China has entered the decisive stage of building a moderately prosperous society in an all-round way. People's diversified sports demand is increasing, the consumption pattern is gradually changing from sports consumption to participatory consumption, and the fitness and leisure industry is facing huge development opportunities.

According to the statistical bulletin, the number of gym members in China has exceeded 70 million, which is a very large number.

Nearly 5% of the population is now registered with a gym, which is a very large market. For gyms to have such a large membership sign up shows that gyms are an increasingly popular place for the nation. There are a lot of problems for this industry because it is relatively short. Let's take a look at what problems gyms have.

Risk of bankruptcy and operation

For the members, there is a risk of small gyms closing down and running away, because such gyms are weaker, have fewer members and are less resilient to risk. Their income will be very little, continue to operate almost no cost, it is likely that small close down and then run away. For ordinary members, they certainly do not want to encounter this kind of thing, so members must pay attention to the flow of the gym when the card.

Problems with personal trainers

They use marketing and then sell classes but don't have a strong knowledge of the subject, but the class time is very expensive, and you can't learn anything useful through the course, and you spend a lot of money. Private lessons are a pain in the ass for the average member. They follow you around all the time and then your workout suffers.