Main ways of insurance exhibition industry

The modes of insurance exhibition include direct exhibition, insurance agent exhibition and insurance broker exhibition.

(1) Direct exhibition industry of insurance companies. Direct exhibition industry means that insurance companies rely on their own business personnel to win business, which is suitable for large insurance companies with sound branches and huge insurance coverage.

(2) Insurance agency exhibition industry. For many insurance companies, direct exhibition alone is not enough to win a lot of insurance business, and it is not cost-effective in sales expenses. If insurance companies rely solely on the direct exhibition industry, they must be equipped with a large number of exhibition personnel and additional institutions, and a large number of wages and expenses will inevitably increase costs. Moreover, the exhibition industry has seasonal characteristics, and there will be excess personnel in the off-season. Therefore, large insurance companies at home and abroad not only use direct exhibition industry, but also widely establish agency networks to develop exhibition industry by using insurance agents and insurance brokers.

(3) Insurance brokerage exhibition industry. An insurance broker is different from an insurance agent. An insurance broker is the agent of the insured. They are experienced in insurance market and risk management. They can make risk management plans for the insured and find suitable insurers, which is an effective way to show insurance.