Hefei department store how to complete to the new retail excessive

Old offline retail department store but delivered a surprising result, in the 2020 Yintai Department Store Supplier Conference, Yintai's CEO Chen Xiaodong announced that as of September, Yintai Department Store in order to achieve a comprehensive digital membership transformation, at this stage, Yintai Department Store's digital membership than last year doubled the number of registered The number of e-members is approaching 20 million.

This particular year, by the impact of the epidemic, the global entity business complexes are showing weak growth, many complexes on the verge of closure, but in this severe environment, Yintai Department Store performance is not declining, but rather increase in this year's time to create 40 + sales of millions of single product, and some of the explosive single product sales of more than 100,000 +. Yishan found that the main reason for Yintai's counter-trend development still stems from its designated five-year strategic planning policy for new retail, as of September this year, which is also the first anniversary of Yintai Department Store's official opening of the five-year strategic planning. There are now 20 million city residents who have joined Yintai's online membership system, and nearly 80% of the stores nationwide have realized the fastest 1-hour delivery for orders. Meanwhile, through digital layout, Yintai Department Store has transformed from a traditional department store into a digital department store, and nearly half of the 20 cities with the most consumption on Meow Street have no Yintai complexes, which has helped Yintai Department Store break through the limitations of space and time to realize its omnichannel

Before Yintai took the traditional growth mainly rely on the expansion of the scale of the complex, the expansion of physical stores, for the Yintai company's operating cost pressure, slow payback, and the risk of doing more business for a dollar need to be more than a counter. And now Yintai is pushing the new retail development strategy, through the integration of technology + big data to achieve the perfect fusion of online and offline, to realize the dual-line operation, successfully breaking through the limitations of geographic space and time in the department store industry, to open up the second growth curve online.

In a previous public statement, Alibaba CEO Zhang Yong clearly pointed out that Yintai Department Store should make a breakthrough from the "people" in the "people, goods, and fields" in order to carry out new retail upgrading, and complete the accumulation of digitalized members through the upgrading of traditional membership management. Through the upgrading of traditional membership management, the accumulation of digital members, playing with the membership plate, fully stimulate the customer's passion for shopping, guide the transformation, so that the membership marketing has become more intelligent, rapid identification, information efficient reach.