What is the practical significance of intercultural communication course?

Practical significance: Cross-cultural communication is the top priority of cross-cultural management. Cultural management is one of the important problems faced by modern enterprises. Effective communication is the starting point of cross-cultural enterprise management. Cross-cultural communication provides a method to interpret strange culture, organically combines the understanding of culture with the analysis of specific cross-cultural communication problems, and provides students with a solid theoretical foundation.

Cross-cultural communication usually refers to the communicative behavior between people with different cultural backgrounds. Cultural differences are caused by different regions, races and other factors, so cross-cultural communication may occur internationally or between different cultural groups.

Extended data

The Conceptual Origin of Cross-cultural Communication

The concept of cross-cultural communication originates from economic globalization, and international communication is first and foremost cultural communication. All international political diplomacy, international operation of enterprises and the exchange and integration of folk culture need to face the universality and diversity of culture and study the characteristics of different objects, so as to obtain the effect of communication.

Due to cultural differences, newcomers often encounter cultural shocks in the process of adaptation. Nowadays, many government agencies and commercial organizations are actively studying cross-cultural communication.

In the past international political and diplomatic activities, there were many popular wives of leaders, and there were also many positive cases of "wife diplomacy". The fundamental reason is that apart from women's kind roles, they generally know each other's cultural characteristics better, and folk communication has led to many positive effects.

In the international operation of enterprises, there are also some failure cases. For example, the failure of the French Disney investment written into the Harvard MBA case library stems from the cultural centralism or "SRC" of the home country.

Even in China, different provinces may have different languages; There are also differences in climate and diet between the north and the south, and there will also be personality differences in communication, and there will be a saying that "acclimatization", which is actually an adaptation problem in cross-cultural communication.

Reference source

Baidu encyclopedia-cross-cultural communication