How did spicy strips change from snacks to online celebrities?

For spicy strips, 20 14 is a crucial year. If the previous spicy strips only stayed in the small vendors around primary and secondary schools, then the spicy strips after this time node gradually went abroad and became the hearts of foreigners.

This year, everyone was surprised to find that the spicy strips, which only sold for 50 cents a dollar at home at that time, sold at a "sky-high price" abroad.

Some people think that they get rich by eating snacks that foreigners can only buy at a "sky-high price" every day. This contrast was quickly transformed into jokes and expression packs by netizens-"Eat a spicy strip to suppress the shock" and "Let me eat a spicy strip to calm down" and so on, which once became the "online buzzword" at that time.

20/KLOC-In February, 2005, a self-media number named "Fat Foreigner" uploaded a video of tasting China snacks. These snacks include peony bark, white rabbit toffee and spicy strips.

Of course, the reaction of fat foreigners to spicy strips is quite dramatic-at first, they thought spicy strips smelled of monosodium glutamate, and I heard that this snack was "unhealthy", but after only 5 seconds, this package of spicy strips made foreigners full of praise.

This video was later fermented on the mile, and the barrage was more spectacular.

However, this should only be regarded as the beginning of the road to spicy online celebrity. By 20 16, spicy strips are becoming more and more popular overseas.

In February this year, the British Broadcasting Corporation (BBC) documentary "China New Year" introduced the customs of celebrating the Spring Festival in China (ChΡ) and customs (wán), and also mentioned spicy strips.

The film defines spicy strips as "the most popular snack for young people under the age of 25 in China" and points out that it is estimated that the market size of spicy strips has reached 50 billion yuan per year.

This kind of data is not out of thin air. Taking primary and middle school students in Nanning, Liuzhou, Wuzhou and Guigang in Guangxi as examples, a survey shows that among the 1325 primary and middle school students interviewed from March to September in 1965, 438+003, the consumption rate of spicy strips was 83.3.

Just as spicy strips go to the world, some manufacturers quickly take the high-end route. At that time, a domestic food company producing spicy strips made the online shop look like Apple official website.

The raw materials for making spicy strips are mainly wheat flour or other grain flour, supplemented by drinking water, edible oil, edible salt, white sugar, food additives, spices and a proper amount of auxiliary materials, and are prepared through batching, extrusion, cooking, molding, seasoning and packaging.

After the explosive development, the spicy strip industry quickly formed a pattern of "southern Hunan and northern Henan". According to statistics, in 2000, there were 4,000 spicy strip enterprises in Henan Province alone.

Since then, with the improvement of industry concentration and the gradual attention to health problems, a large number of spicy strip enterprises have been eliminated. However, in the spicy rivers and lakes, the pattern of the north and south factions has been basically determined.