In the world of Internet, how can the clothing industry hold internet plus's thigh tightly?

Open the official WeChat account, and you can customize clothes according to your own size. You can choose your own fabric, style and price. Behind this seemingly simple change is the process and production transformation of the enterprise. In people's impression, traditional clothing enterprises have been fighting in the red sea with low gross profit all the year round, suffering from labor shortage and rising costs, and it seems that there is only one way out. However, some enterprises have staged a "counterattack" drama of traditional industries by embracing the transformation and upgrading of "internet plus" and "Industry 4.0".

"internet plus" clothing enterprises realize personalized clothing customization.

Open the official WeChat account of rivera Ruile International and select "Smart Customization-Advanced Customization", and various clothes will pop up on the screen. Customers can choose suits, suits, shirts, dresses, coats, etc. Make reservations according to their needs. Take single clothes as an example, there are many kinds of fabrics to choose from, such as stripes, plaids and solid colors.

After selecting the fabric, you can also choose styles to match. Is it one key or two keys or three keys? Is it lapel, flat lapel or lapel? It all depends on the customer's personal preference.

After all the choices are made, click "Preview" and a model will appear on the screen wearing your customized clothes.

The style is determined, and the clothing size is also tailor-made. Huang Lingfeng, director of Ruile International Commodities, told the reporter that the official account of WeChat taught users to measure themselves in the form of pictures and texts. "Of course, we also provide 020 offline measurement. We have stores in shopping malls such as Golden Eagle, equipped with professional measuring tools and dress consultants. Customers can go to nearby stores to measure themselves, and vip customers can also make an appointment for free home measurement. " He said.

"+"is not easy: customers move their fingers and the business process is greatly transformed.

Li Zhiming, the parent company of Ruile and the president of Castile Group, a clothing enterprise in Nanjing Development Zone, told the reporter that launching an online ordering platform for personalized customized clothing is a key attempt for traditional clothing enterprises to realize transformation and upgrading with the help of "internet plus".

He said that this is a change of concept: in the past, clothing enterprises pursued to be bigger and make "explosions", and the more they sold, the better; However, in the Internet age, they are pursuing "making small", small orders and personalization. "Every dress is different, and customers will choose you."

The reporter learned that brand clothing customization is a new concept in China. Dayang Chuangshi, Seven Wolves, George White, Jiuwangmu and other companies all launched their own clothing customization platforms this year.

Personalized customization is just a matter of pointing fingers to customers, but it is an earth-shaking change to enterprises.