Is traditional e-commerce going to be eliminated soon?

Draw a conclusion first: it will not be eliminated.

Liu Run, a well-known business consultant and the author of Five Minutes Business School, once defined retail as a "field" connecting "people" (consumers) and "goods" (commodities) who finally pay the bill.

Simply put, retail is a "market", but this market was born to establish the trading behavior between people and goods. Understanding with pictures is like this:

If we follow this definition, let's go back and verify it.

At the earliest time, we went shopping online. At that time, the market was a shopping mall. With the sudden emergence of Taobao in 2003, our buying habits are gradually online, and the field at this time is e-commerce platform. The proliferation of WeChat business in the past few years has given us a new retail field-community. With the rise of live e-commerce in the past two years, our consumption place has changed again, that is, the live broadcast room. ...

So for retail, consumers and goods have not changed. What really changes is the place where this trading environment is established.

What will the development of follow-up retail be like? Can it be understood as another new trading place? Like AR and VR…… ... ...

From the above, we can see that e-commerce is the consumer demand generated by the matching of people and goods in a certain scene.

And your so-called traditional e-commerce can be understood as platform e-commerce. The platform is like a shopping mall, charging merchants a "pit fee" and putting them on the platform. Consumers look for goods by shopping.

Therefore, traditional e-commerce is also a search e-commerce.

There are several situations when you want to buy something.

You want to buy lipstick (I don't know what lipstick to buy, you need to search to see which lipstick is more suitable for you.

You want to buy SLY lipstick, but you still need to search and compare the prices between stores and compare the quality according to the evaluation.

Therefore, the demand for searching for e-commerce will always exist. Demand is not created, it already exists, and it was excavated by the product manager.

Will there be a market if there is demand? It's just that the market size is different.

Because of social e-commerce, interest in e-commerce, etc. The market share of the original search e-commerce has been taken away, and the demand for search e-commerce will not disappear.

last words

E-commerce is essentially retail, and it is the exchange of value between money and goods. As long as this demand exists, traditional e-commerce will not disappear, and at most it is the possibility of periodic decline.

Only in different scenarios, the needs that consumers need to meet are different.