How should traditional industries play with new media?

Traditional marketing is the product of rapid economic development after the Second World War, which has experienced a glorious course from its emergence to its development. However, in order to compete for the limited market, traditional marketing has developed excessively, which has deviated from the original intention of consumers.

Therefore, in high-tech industries such as mobile Internet and many traditional industries, new media is regarded as providing a new marketing opportunities for enterprises, which is more flexible and controllable in cost. According to the inherent advantages of new media marketing, it will alleviate the marketing failure and out-of-control situation of enterprises to a certain extent, re-establish a good image between society and consumers, and finally establish a more intimate, direct and mutual trust relationship.

In my opinion, the emergence of new media marketing is not only a simple supplement to traditional marketing methods, but also a subversive change. It is also the embodiment of business model and social culture. While changing consumers' lifestyles and re-understanding products, as the enterprise itself, it has also gained the initiative of market game and the opportunity to reshuffle.