Traditional industries don't want to do it. If you want to transform the Internet, how should you start?

Understand the difference between traditional industries and Internet industries;

1. Traditional industries take physical stores (offline) as the media, and customers are usually confined to regions; Internet industry takes the network (shop/website, that is, online) as the medium, and customers are all over the network.

2. Traditional industries run business to expand customers through physical stores, and the team's labor cost is high; Internet industry expands customers through advertising, information flow, mail, short messages, WeChat, QQ, online stores, etc. And the labor cost is low. Only a few computers can handle it. Pure internet technology companies do not say that the early investment in research and development costs are high and the later investment is low.

3. The transition from traditional industries to the Internet is currently called new retail, that is, the combination of online and offline, directly abandoning traditional industries and opening up a new Internet, with a relatively large span. It is better to turn step by step, and there is no concept of the Internet. It is risky to directly turn to the Internet.

You can start with Taobao, JD.COM and Pinduoduo and try to operate and promote them; Or learn about the internet industry promoted and joined by "Today's Headlines", listen to what they have done, learn the next mode, work style and so on.