90% of the luxury goods in the world are bought by China people. Where is the magic of the luxury market?

According to the data released by relevant departments, the growth rate of luxury consumption in China is much higher than that in other countries in the world. According to the relevant data released by Mob Research Institute, the market scale of luxury goods industry in China is expected to reach more than 200 billion yuan in 20 19, and it is expected to exceed 400 billion yuan in 2025. The e-commerce platform of luxury goods industry began to develop from 20 10, and has exceeded 10 years by 2022. It has been growing wildly for the first three years, and gradually calmed down after three years.

The e-commerce market of luxury goods industry in China can be basically divided into vertical e-commerce platform, comprehensive e-commerce platform and brand self-operated e-commerce platform. So who bought these luxury goods? Judging from the data displayed by relevant data, most of Tmall luxury goods are consumed by women, and men are also increasing, which has great market potential in the future. It is worth mentioning that most of the women who spend in the luxury goods industry have bachelor degree or above.

And most of them are post-90 s young people who have become the main consumers in this industry. Judging from the distribution of urban consumption, most luxury consumers mainly come from first-and second-tier cities. In terms of categories, the most popular luxury industry is bags, followed by jewelry, clothing, watches, perfumes, cosmetics and so on. It is easy to see the great potential of luxury goods in the future market. China's luxury goods, the main consumers, are characterized by regionalization, youthfulness and e-commerce, which are most popular among young people.

Most young consumers are loyal to the brand and are willing to listen to the recommendation of star bloggers and experience new luxury goods. With the continuous development of the e-commerce industry, the future development of luxury goods in the e-commerce field will be more comprehensive and the channels will be more perfect. Luxury goods mainly represent identity and status. Many people buy luxury goods not to look good, but to show their status.