How traditional enterprises with the help of fan marketing, to achieve rapid product dissemination and dynamic sales?

Want to realize the dissemination and marketing of products with the help of fan operation? You need to learn these 4 methods!

First: create a brand

Want to get fans, you need to have a symbol that belongs to their own, this symbol can be the enterprise's brand IP, with the outside world to show the brand's emotion, character, image, style of a way.

Take millet for example! It has two IP branding, one is Leibus, one is the rice rabbit, Leibus is the entrepreneur branding, the rice rabbit is millet cartoon IP branding, this is where the fans produce memory points.

In addition to this, the recognition of values is also very important, which needs to put the product features, brand value, the enterprise's problems, content, through the content so that the fans and we have cognitive and value recognition.

Second: connecting fans

Want to use fans to realize and fission, the most critical is to establish a connection with the fans, then connecting fans fans can be through the Internet social media platform to output content, attracting fans to pay attention to, but also through the terminal product as a connection point, so that the fans through the use of the product, connecting the enterprise to become a fan of the enterprise.

For example, we can output content to attract fans in the headline, shaking tone, or we can first sell fans to consumers, through the QR code of the product, attract fans to the public number or personal number, so that the fans are connected to the business.

Third: cultivate fans

For small and medium-sized enterprises, there is no charisma like Xiaomi and Leibos, when we establish a connection with the fans through social media we also need to cultivate the fans, so that the fans have a strong relationship with the business parameters.

This requires us to import fans into the community, through the community as a scene, let fans participate in the topic of interaction, let fans participate in activities.

For example, we can let the fans to help the merchant to write advertising slogans for new products, so that not only can enhance the sense of belonging to the fans, but also do interaction to enhance the intimacy, but also in the group to push the new product trial activities, so that we can activity benefits.

Let the fans can get benefits, get value, free trial, enhance the sense of belonging, produce value recognition.

Fourth: fan consumption and sales

Let the fans have knowledge of us and trust, we recommend new products and activities fans will recognize, not only that, you can also turn the fans into partners, with the help of the fans as a point of diffusion, promotion of goods and marketing activities.

For example, if we have a fan base and a private fan pool, we can build an online mall, which is not only for fans to consume, but also for sharing and spreading, and we can get rewards for selling out or for bringing in new ones, and not only that, but also for sharing and spreading the marketing campaigns that we have released to our fans.

Why would fans help us promote the spread? Because they can not only meet the spiritual needs, but also get the benefits.