How to do foreign trade promotion which way is better

With the continuous development of the times and China's economy, the foreign trade industry has gradually become hot, but as more and more companies are now entering the foreign trade industry, the foreign trade industry, market competition is intensifying, resulting in the foreign trade industry needs to be more attentive to do a good job of the product, in order to gain a firm foothold in the foreign trade market, and attentively do a good job of marketing, to achieve a better marketing effect, the enterprise can be sustained development. In many marketing methods, email marketing is more suitable for the foreign trade industry, in line with the characteristics of the foreign trade industry, has become the first choice of most foreign trade enterprises marketing program. The following Rushmail to teach you a foreign trade e-mail marketing strategy.

(A), customer e-mail address classification management

After obtaining the customer e-mail address, you need to make sure that the mailbox is real, effective, accurate, etc. (of course, in addition to the e-mail address, in the face of foreign trade customers, but also need to save the customer's phone and other contact information), and then according to the feedback after the mass mailing data, customer classification management, according to the delivery rate, Click rate, reading time, the degree of activity, divided into: invalid customers, general customers, high-quality customers, differentiated treatment, can better allocate energy to high-quality customers.

For the statistics and analysis of data, you can use the data statistics function of Rushmail foreign trade email platform to help the enterprise marketing personnel to quickly count the customer data, and help the enterprise to operate the marketing plan more efficiently.

(2), send the details need to pay attention to

1. Send time: the time difference between different regions is not the same, foreign trade industry enterprises usually have more than one country's e-mail address, and according to the foreign trade product e-mail content of the send time should also be distinguished. Of course, in the Rushmail mass mailing platform, you can set the time to send emails to enhance the effect of email marketing.

2. Understand the customs: for different countries of the customs, customs and other national culture, according to different countries to develop different mail content.

3. Email content as concise as possible: the content is concise and generous, do not send a very long email content, just need to express clearly in the mail: who I am, what I sell, what are the advantages of the product can be.

4. Corporate brand/logo: The email can show/mention the corporate brand/logo many times to deepen the customer's brand impression.

(C), personalized mail delivery

After the classification of the customer groups, you can realize personalized mail by the custom variable function provided by Rushmail for the customer's name, industry, country and other information, so that the customer can receive the mail and view the title and content of the mail, and think that the mail is written and sent separately for him, which can greatly improve the customer's goodwill. This can greatly improve the goodwill of customers and enhance the click rate of foreign trade emails.

The above is a foreign trade e-mail marketing function, can better help to foreign trade enterprises to do e-mail marketing, effectively improve the effect of marketing.