What are the sales channels for red wine?

What sales channels are suitable for the development of the red wine industry among the many channels in China? The following Chilean imported fish red wine to talk about what channels are suitable for the development of red wine.

1, stores

Specialty stores are wine agents to do a good job in the market sales of more effective channels, store channels also have a division of industry, there are high-end consumer groups of high-end exquisite stores, there are also mass consumption of wine stores, and into the residential community community store. Wine agents need to understand the market positioning of their products and consumer groups, and then choose to match the mode of entry, or do a good job of store positioning, is an effective method.

2, catering market

Dining is a traditional way of wine agents, in the country, meals can be paired with beer, but also with yellow and white wine to match. Currently, wine pairing is slowly starting to gain popularity. Catering channels can promote the knowledge of wine pairing or promotional activities.

3. E-commerce

E-commerce is an important way of wine development in recent years, and it is also a way of doing business for many wine agents. At present, the domestic network marketing is a heyday, everyone started online shopping. Used wholesalers of imported wines, many of which are in a certain area directly facing consumers or the traditional first-line circulation of the retail market, such as group-buying channels, tobacco stores, restaurants and entertainment venues are slowly changing into an e-commerce model.

4, wedding banquets

Wedding banquets are worth wine agents to vigorously develop the market business opportunities, we should know that every year in China, there are about 10 million pairs of new couples to tie the knot, and 80% of the new couples choose to hold wedding banquets. In recent years, the frequency of red wine at wedding banquets is getting higher and higher, if each couple buys an average of 5,000 yuan of wine, the national consumption of wine at wedding banquets exceeds 30 billion yuan per year. If we can seize the wedding banquet channel this market, wine agents will be able to break the original sales pattern, take advantage of the upward trend.

5, traditional retail

Traditional retail terminal channel marketing is a good wine agents to do a good job of a market segment, wine agents not only to take into account the expansion of other sales models, but also to do a good job of the traditional retail terminal channel, because a part of the potential customer base are present in this. Wine agents are advised to look for places where wine is needed in large quantities, such as supermarkets, hotels, bars, nightclubs, clubs, ktvs, and wine clubs, and so on.

Summary: these are wine agents must not be less sales channels, want to not be eliminated in the wine industry, a single sales channel can not meet the market development, only the development of multi-channel sales, in order to be in the market for a long time.