Home furnishing industry how to do self-media marketing, enhance the value of the brand?

(a) research the market, accurate positioning

For the traditional furniture industry, usually through offline channels, in large furniture markets or neighborhoods to publicize to get customers, and do better some of the traditional furniture company, will open online marketing website and e-commerce channels to intercept traffic.

We mainly do WeChat marketing. Compared with the passive marketing of ordinary network marketing, WeChat marketing has the initiative and interactivity. Whether it is a marketing website or Taobao store, are only able to wait for customers to search for certain keywords, and then it is possible to find us, we can only wait for the traffic to come in, can not go to control the flow of traffic, more passive; however, to do WeChat marketing, we can take the initiative to go to the customer to become a "good friend", the use of interactive + proactive soft marketing more able to guide the customer's consumption, and WeChat communication more The customer's consumption, and WeChat communication is more conducive to the management and precipitation of the customer.

Based on the traditional furniture industry marketing methods and the difference between micro-business, we need to re-examine the market when doing WeChat marketing, do belong to the furniture micro-business market positioning.

1, peer price research

In the investigation of peer product prices in the furniture industry, we found that the price of the peer merchants to publish product prices accounted for only a very small portion of the majority of merchants in order to prevent unhealthy competition have not published prices.

In response to these circumstances, we will investigate the peer-to-peer price point of view into:

(1) for merchants who have published prices, to the published price shall prevail;

(2) for merchants who have not published prices, you can consider the identity of the customer into the merchant's Web site, and its chat to consult;

(3) for merchants who have not published prices and do not The merchant who has not announced the price and does not disclose the price, you can consider as a customer to visit its offline physical store for consultation.

After investigating the prices of merchants in the market, we found that the prices and discounted gifts of these merchants are not much different from the prices and gifts of the products we usually sell, and the prices are even higher than ours. Therefore, on the basis of the quality of the product, we just need to do one more discount activity in the promotion process of micro-business, our products will be very competitive in the market.

2, the user active cycle research

Traditional furniture business general business hours are nine to six, Saturday and Sunday is the peak of offline sales traffic source time. For the furniture decoration industry, there is a "golden nine silver ten" said, which is the 11th National Day period is the most hot, this time period will have a lot of customer traffic.