Seven elements of service marketing mix

The seven elements of marketing mix are:

1. product: determine the type and characteristics of service products.

2. Price: Determining the service price can not only ensure the profit of the enterprise, but also attract customers.

3. Channels: Determine the service delivery methods, such as online and offline.

4. Promotion: Promote service sales in various ways.

5. Personnel: including service personnel and customers. Service personnel should have professional knowledge and skills, and customers should have trust in enterprises and products.

6. Visible display: display the tangible parts of the service in various ways, such as store decoration and brochures.

7. Process: Optimize the service process to make the customer experience better.