What are the advantages and disadvantages of online research and traditional research?

Advantages: First, interaction, which is not only manifested in consumers' comments and suggestions on existing products, but also in consumers' participation in products that are still in the conceptual stage, will enable enterprises to better understand the market and gain insight into the potential demand of the market;

Second, the timeliness of online research, on the one hand, speeds up the transmission of research information to users, on the other hand, speeds up the transmission of information from users to researchers;

Third, the convenience and economy of online research. During the whole investigation process, researchers can also modify and supplement the questionnaire in time, and respondents can give feedback quickly and conveniently as long as they have computers and the Internet. At the same time, investigators can sort out and analyze the feedback data quickly and conveniently, because the feedback data can directly form a database.

Fourth, reliable and objective. On the one hand, visitors to corporate websites are generally interested in corporate products. On the other hand, the filling of online questionnaires is voluntary, not "forced" by traditional surveys, so the people who fill in the questionnaires generally answer questions seriously and the survey results are highly reliable. At the same time, the respondents conducted the survey in a completely independent thinking environment, and were not interfered by human factors in the traditional survey, thus ensuring the objectivity of the survey results to the greatest extent. Therefore, the survey results based on existing customers and potential customers can reflect consumers' consumption mentality and market development trend to a great extent, and the survey results are objective and highly reliable.

Fifth, it spans time and space, and network research through the Internet can be carried out 24 hours, and its research objects can come from all over the world.

Sixth, its cost is very low, faster than the traditional research, low cost, high efficiency and convenient data mining.

Disadvantages: low credibility, limited browsing population, need to update frequently, and need related skills.