Punching in, joint venture, kicking off the gym and building cars, the minimum number of new products of independent traditional car companies is 139800.

Until now, in the eyes of many people, especially consumers in big cities, "independent brands" are still synonymous with low-end products. As long as the budget is sufficient, it is generally not easy to choose domestic cars.

Of course, compared with the past, domestic cars have actually made great progress. Quality, fuel economy and comfort are all joint ventures, with lower prices and richer configurations. However, it will not happen overnight to make the group of consumers who were loyal to the joint venture car change their minds. In addition to the continuous improvement of hard power, I am afraid that "face" must also be taken seriously. Especially in the new energy era, the products of independent brands are even stronger than those of many joint ventures, but many times consumers choose the latter because of a logo. Based on this, many independent brands have come up with the idea of "changing the label" and "giving a new name", with the aim of enriching their brand stories and improving the recognition of consumers.

For traditional car manufacturers in China, this is more necessary than building new forces. With the help of new car logo, new name and new technology, domestic traditional car companies can create a brand image that is more in line with the trend of the times, thus gaining recognition from more consumers.

There are many successful cases. So who are they? What brand stories do they have? Let me tell you about the brand's iconic models.

Geometric car? Geometric figure a

Guide price: 15- 19000 yuan.

Geely automobile has long laid out new energy sources. Before the brand "Geometry Car" was released, many pure electric vehicles of Geely were already testing the water, such as Emgrand New Energy and Emgrand GSe. The establishment of Geometric Automobile means that Geely Group has officially launched an impact on the high-end pure electric vehicle market.

20 19 April, Geely came to Singapore with a brand new high-end pure electric brand Geometry Car, and announced the official launch of the brand's first model Geometry A at the brand launch conference.

As a pioneering work of a brand-new brand, Geometry A won the attention of many media and consumers at that time. Its unique appearance and interior design were almost completely independent of other products of Geely Automobile, which gave it more talk. Geometric A positioning compact pure electric vehicle. From the perspective of pure electric GE platform, although the geometric automobile brand mainly focuses on the high-end pure electric vehicle market, the price of Geometric A is grounded enough, and the price of15-190,000 is the same as that of most joint-venture gasoline models of the same level.

As mentioned above, the exterior and interior of Geometry A are very unique and well-made. Obviously, Geely hopes to compete with the joint venture with Geometric brand. Because it is a pure electric market, Geometry A has moved towards the future direction from the beginning of design, so there is no traditional "air intake grille" on the front face of the car, and everything is for electric drive. The appearance of Geometry A is very simple and fashionable, and all LED headlights highlight a strong sense of science and technology. It is worth mentioning that the three light bars on the right headlight will also display the corresponding power when charging, which is convenient for the owner to check the charging situation of the vehicle; The corrugated front bumper echoes the logo. With this design, it can be said that the geometric car has a strong brand confidence. All models of Geometric Cars, including Geometric A, follow Geely's logo, but they all adopt sterling silver design, which not only has family inheritance, but also highlights its uniqueness.

The outline of the lateral line of geometry A is also very individual, which looks like a surge of current. Large-area closed multi-spoke wheels, hidden door handles and sliding rear roof also conform to the current trend aesthetics and effectively reduce wind resistance. Unfortunately, the body size of Geometry A (length, width and height 4736× 1804× 1503mm, wheelbase 2700mm) has no advantage compared with the same level, and the actual experience of the rear space can only be said to be sufficient.

On the tail, Geometry A still follows the simple design style, and the silver chrome trim is connected with the left and right slender taillights. There are no other complicated elements, and the embellishment of the duckling's tail adds a little vitality to the vehicle.

Compared with the appearance, the interior of geometry A is more concise and scientific. As can be seen from the picture, there are almost no physical buttons in the interior of Geometry A, and the 12.3-inch central LCD screen cooperates with the 4.2-inch display screen behind the steering wheel, and the honeycomb design elements all over the car create a distinctive futuristic atmosphere. The two-spoke steering wheel is rare at this level, and the texture and face value are good. Of course, geometry a is not like Tesla model? Thirdly, all functions are concentrated on the central control screen, such as driving mode selection, automatic parking and other functions are realized by the honeycomb touch button in front of the knob shift structure, and the overall design is unique.

Functionally, geometry A is also unambiguous. Four of the six models are equipped with many automatic driving assistance functions, including parallel lane assistance, lane departure warning system, lane keeping assistance system, road traffic sign recognition, active braking/active safety system and so on. , which can be found in geometry a. ..

Finally, the power and battery life. Geometry a adopts ternary lithium battery pack, with battery energy of 5 1.9kWh, maximum horsepower 1.63 PS, maximum torque of 250n·m, and breaking 100 in 8.8 seconds (official data). From the data point of view, Geometry A does not have the ultimate performance, and comfortable service to the family is its biggest goal. Geometry A*** There are two power models with different cruising range to choose from. The standard NEDC cruising range is 4 10km and the long cruising range is 500km. According to the current standards, it is still quite satisfactory.

Guangzhou Automobile New Energy? Eternal tower? Ian Smith

Guide price: 1398-205800 yuan.

Although GAC New Energy has no independent flavor from the name, the logo still follows the original style, but the background color is changed to blue, but the brand has a pure electric vehicle platform independently developed. Like the geometric car, it also focuses on the high-end pure electric vehicle market. Among them, the tower of eternity? S is the first work of this brand.

Eternal tower? S comes from GEP, the second-generation pure electric exclusive platform of GAC New Energy. It supports online personalized purchase through exclusive App. In other words, it is very interesting to customize your own model like a takeaway. It is reported that it provides 144 configuration combinations for everyone to choose from, which meets the needs of consumers for individuality to the greatest extent.

As a new series of products, Aion series models are completely different from other Chuanqi models in appearance and interior. For example, Aion recommended today? S, because it was designed by pure electric thinking from the beginning, the front face, like geometry A, has no traditional "air intake grille", but it has a rich sense of hierarchy. The full LED headlights look sci-fi, and the shape of the front bumper brings a sense of movement.

Come to the car, alone? S's C-pillar position design is unique enough to provide two-color body selection without price increase, which is commendable. But Aion? S does not use the popular hidden door handle, but the overall shape is dynamic and the lines are smooth enough. The small light above the left front wheel will flash to remind the owner that the vehicle is charging, just like the breathing light of the mobile phone.

Personally think Aion? The most recognizable part of S is the tail. Eternal tower? S taillights are exquisite and eye-catching, and the logo is simply hung at the tail, which is quite chic.

Eternal tower? S interior emphasizes the luxury experience while reflecting the sense of science and technology. The design of the dual-screen center console is very atmospheric, and the whole console is decorated with silver chrome. With the piano paint in the central functional area and the leather package in most places, it creates a certain sense of advanced. If you don't look at the data and positioning, do you even think Aion is such an interior? S is a medium-sized car.

Eternal tower? There are many car models for consumers to choose from in America. At present, there are 7 models of 2020 * * * on sale. Top-equipped and sub-top-equipped vehicles have L2 driving assistance functions, including lane merging assistance, lane departure warning system, lane keeping assistance system, active braking/active safety system, etc. Unfortunately, these practical functions have not been delegated to other cars with lower prices, and it is impossible to highlight the higher cost performance.

Eternal tower of strength. S adopts ternary lithium battery pack with battery energy of 58.8kWh, which is divided into two versions with different cruising ranges. The cruising range of the 580 NEDC is 460km, and that of the 630 NEDC is 5 10km. Because it is an earlier product of this brand, Aion? Compared with other products in the Aion series, S does not provide a battery life version of more than 600km, and it is expected that subsequent updated models can keep up with the pace at this point.

Roewe r? ER6

Guide price:16.28-200,800 yuan.

Guangzhou Automobile Group independently developed the new energy brand of Guangzhou Automobile. Roewe, a subsidiary of SAIC Group, officially launched the double-standard strategy of "R standard" and "New Lion standard" in May 2020, in which the R standard model mainly focused on the new energy market. Although Roewe R is the latest of the three brands launched today, latecomers have more time to think about products. So what is the product strength of Roewe R? Let's see how-ER6, the first model of the brand, just went on sale in August 13!

Roewe r? As the first model of the new car logo, it's a pity that ER6 doesn't come from a pure electric platform, but it also has some bright spots. Let's take a look at them one by one.

Roewe r? ER6 finally got rid of the shadow of the traditional gasoline car, canceled the traditional "air intake grille" and replaced it with a closed front grille. At the same time, the headlights are simple in shape, and the lower bumper is designed as an inverted trapezoid, which forms an "X"-shaped front face with the lines of the hood. It looks quite aggressive and the whole seems to be ready to go.

You can see roewe r when you come to the car? ER6 adopts the design of upper and lower double waistlines, and the upper waistline runs through the front and rear, making the vehicle look more slender; The other waistline below the car door goes from low to high, which highlights a certain sense of movement and creates a rich light and shadow effect. In terms of size, roewe r? The length, width and height of ER6 are 4724× 1835× 1493mm and the wheelbase is 27 15mm, respectively, which has excellent data in the same class. The actual experience of this car does have a good legroom performance, which is worthy of recognition.

Roewe r? The overall shape of the ER6 tail still has a lot of traditional flavor of Roewe cars. The taillight design inherits the family elements, and the appropriate embellishment of silver chrome plating makes it look more advanced. The tail of the duckling above the R mark also highlights a certain sense of movement and the visual effect is good.

Enter the car and you will find Roewe R? ER6 adopts embracing design, bright material and mostly soft material. Although there is also a large central control panel (built-in AliOS zebra zhixing system), it is enough to make the center console look warm, just like a high-tech home. Personally, do you prefer the ultimate sense of science and technology of Roewe R or the sense of being ahead of others? Comfort brought by ER6 in the new era.

Currently roewe r? ER6*** has three models to choose from, and only the highest model has a driver assistance system, but the asking price has reached more than 200,000, which fails to further highlight its cost performance advantage.

Finally, in terms of power, Roewe R? ER6 adopts ternary lithium battery pack, with battery energy of 69.9kWh, maximum horsepower 184Ps and maximum torque of 280N·m, and the data is good. At the same time, as a latecomer, Roewe R? The ER6 also provides a NEDC cruising range of 620km, which is the highest among the three cars recommended today.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.