A new and effective marketing model

New and effective marketing model, in this era when traffic is king, many traditional marketing models are difficult to survive, so how to change their own marketing model is a major difficulty at present. Here are some new and effective marketing models for you.

A new and effective marketing model 1 1. Physical sales: a traditional way of selling goods with actual business premises.

2. Telemarketing: Telephone is the main mode of communication, and telemarketing is usually a mode of active sales by telephone.

3. Online sales: refers to selling products through the Internet, the essence of which is to use the Internet as a tool for sales.

4. Conference sales: refers to the sales mode of selling products through family service and product description by looking for specific customers.

5. TV sales: refers to the sales directly operated by manufacturers or agents in the form of TV programs, with plots and stories, carefully designed and packaged, with both information and advertisements, which are highly ornamental and entertaining. Generally, they choose to insert in channels and time slots with high ratings.

6. Channel sales: Channels are equivalent to canals and aisles, and are carriers for connecting and carrying products and services. The two ends of this carrier can be enterprises-dealers, agents, wholesalers and large retail terminals; It can also be a regional agent, wholesaler or dealer-a second-class or third-class or even smaller dealer or mom-and-pop shop.

7. Relationship sales: refers to the sales process of maintaining and developing customer relationships, with the goal of building customer loyalty. It is different from traditional trading and sales because it increases the added value of economic, social and technical support to customers.

8, advertising sales: refers to the enterprise through advertising to promote products, promote consumers to buy directly, expand product sales, improve the visibility, reputation and influence of enterprises.

Marketing model innovation:

First, customer value is multiplied and innovated

The main driving factor of this marketing model innovation is customers. New and old customers have new demands and new buying behaviors, which require enterprises to make rapid adjustments in marketing strategy combination and business activities arrangement, thus promoting the innovation of marketing model.

Great changes have taken place in consumer groups: first, the diversification and enrichment of products make consumers not only pay attention to the quality and function of products, but also emphasize the personality and fashion of styles, which not only makes services convenient and prices reasonable; Second, consumption should be upgraded. With the improvement of consumption level, consumers not only require products with grades and grades, but also need all-round intimate services.

In this context, only through the innovation of marketing strategies and activities can we form a unique marketing model ahead of the industry, provide customers with more choices, vivid product experiences, convenient and fast transactions and all-round value-added services, and enterprises can well grasp emerging customer groups and high-end consumer groups and naturally achieve good market results.

Second, the application of new technological innovation

The emergence of emerging breakthrough technologies such as biology, new materials, IT, Internet and cloud computing may not only create new consumption value, but also change the way of value transmission, and may even be called an efficiency revolution. At present, the application and influence of Internet technology is the greatest. Internet-based marketing model innovation has broken the traditional business operation paradigm and competition rules, and provided value and efficiency that could not be realized in the past.

Third, strategy and resource integration and innovation.

If the multiplication of customer value and the innovation of new technology application marketing model use "real strength", then the innovation of strategy and resource integration marketing model belongs to "smart strength". The innovation of strategy and resource integration marketing model can realize new consumption value or win competitive advantage by integrating marketing strategy internally, integrating external resources externally and operating in a structured way.

New and effective marketing model II. First, tap human weaknesses: desire, fear, greed and ignorance;

Explosive thinking is thinking based on pain points, finding human problems and giving solutions. In the past, explosive products were studied because people's nature was to escape pain and pursue happiness, but in the past marketing, people were numb, pain was limited and happiness was endless. Marketing in the new era in the future will definitely bring happiness and beauty to people.

Second, find the selling point of the product, which is the core usp；;

Find the selling point and core competitiveness of the product in the market from the product itself. For example, the selling point and core competitiveness of OPPO mobile phone is taking photos, and the core competitiveness of Xiaomi mobile phone is cost performance. There are too many products in the new era, and the homogenization is serious, so it is difficult to impress customers. What the new era needs is a value proposition.

Third, celebrity endorsement, enhance credibility;

We talked about this in the first episode. People have a psychology called authority. Celebrity endorsement is to use the feelings of stars in people's hearts to link products. For example, some popular celebrity endorsements feel that this enterprise is more powerful in the psychology of customers. For example, the bright moon lens with Chen as the endorsement is the image of linking Chen's strength in people's hearts.

Fourth, channel is king, and channel and marketing are more important than the product itself;

In the past, the channel was king, and whoever owned the channel was the champion. Let's look at why we also sell computers, and Lenovo can rise because Lenovo's channels are doing well. Let's see, Zong Houqing spends 200 days a year putting it on the channel. In the previous marketing era, it was all a horse race. Because the channel is more important than the product itself, whoever owns the channel is king. However, when e-commerce rises, it will rush to the channel, and the channel of the new era in the future is the user.

Fifth, TV advertising bombing and brainwashing repetition;

I believe everyone in China has a deep understanding. First of all, melatonin has been rated as the worst for ten years in a row, but it has been firmly imprinted in people's minds. This practice has lost its effect on TV, because people spend more time on the Internet and TV stations spend less time. New media is the marketing battlefield in the new era business environment.

Sixth, use information asymmetry;

Now the Internet era has been completely broken, shared by the whole people, with comprehensive information, and information from all over the world can be bought at home.

Seventh, make up stories: this is the element of fooling, so that stories can link people's feelings.

These are traditional marketing methods, and many brands have been made in the past, but in this era, the effectiveness of these methods is not so strong. I don't object to the theory of traditional marketing, because human nature has not changed, because the market in China is huge, but the traditional marketing method has failed in the new era business environment.

New and Effective Marketing Mode 3 What is the best direct selling mode?

Many people will have such questions. What is the direct selling mode and what is the real direct selling mode? As a brand-new marketing model, direct selling is recognized by more and more ordinary people because of its low investment and high return. The purpose of direct selling is to sell more products and pass on the concept of health to more people.

However, no matter how far direct selling develops, there are still people who are not optimistic about direct selling and think that direct selling is a disguised pyramid scheme. In order to let more people know more about direct selling, here is a brief explanation of what is direct selling mode and the common classification problems of direct selling mode:

The essence of direct selling is a marketing method that directly delivers products to the final consumers without any intermediate links.

Is this the classification of direct selling mode?

1, single-line mode is also called line.

According to the order of declaration time. This model is suitable for all kinds of direct selling enterprises.

2. Dual-track mode

Distributors with dual-track direct selling mode can develop two sales markets, namely, market A represented by distributor A and market B represented by distributor B, so as to develop and eventually form a network system.

3. Three-three replication mode

Copying the direct selling software system is easy for newcomers to copy.

4. Multi-track system mode

This mode is a brand-new mode composed of various systems.

5. Five-level third-order mode

Five grades refer to the five grades of bonus system, and the third grade is the stage of promotion for participants.

6. Customize the new development mode.

The core difference between direct selling mode and traditional mode lies in bonus system. The new customized development model is a new direct selling system that integrates all direct selling models that direct selling companies think are good.

There are many direct selling modes: Sun Line Direct Selling, Mixed Direct Selling and Differential Direct Selling.