Characteristics of content e-commerce compared to traditional e-commerce do not include what

E-commerce from the very beginning is appeared in the bbs community, and later developed to the small red book and other relatively mature platforms, and then to the jittery voice and other new media e-commerce, these content e-commerce development of the core of the above mentioned: the expansion of the content to influence the consumer's purchasing decisions and behavior. Lower cost than the traditional sales industry.

Content e-commerce is through the video or text, pictures and other ways to disseminate to inform the characteristics of the product, the brand and features, that is, through the large platform for the output of the content, and finally, is to stimulate the user's psychology of purchase.