The difference between traditional promotion and public relations marketing.

Answer: Traditional promotion is usually called hard promotion, while public relations marketing is soft promotion. But with the development of market economy, traditional promotion is more and more like public relations marketing, and public relations marketing is more and more commercialized! Both have their own emphasis on content. Traditional sales promotion, selling products, technologies and services, with the aim of making business; Public relations marketing is not only to promote products, but also to promote the brand of enterprises and sort out the good image of enterprises. Even if the business fails, build relationships. Establish a corporate image. If the product is sold out and the relationship is destroyed, it is a failed marketing, so public relations marketing is not only aimed at customers, but also at the general public. Functionally, the relationship between the public and the public does not have direct sales function, but has indirect sales function. If selling is like whipping a horse on horseback, it can make the horse run faster. The relationship between the public and the public is to clear the sand and obstacles on the runway, level the potholes on the runway, and create conditions and environment for horses. In effect, public-private relations pay more attention to long-term effects and influences.