Advantages and disadvantages of direct selling operation mode of insurance company in official website

1. Save money and reduce costs. According to experts' investigation, selling insurance or providing services through the Internet is more effective than the traditional marketing of insurance. Rent, commission, salary, printing fee, transportation fee and communication fee will be greatly reduced, and insurance companies only need to pay low network service fees, thus becoming a major strategy for major insurance companies to enter the network. 2. Multi-level information release is conducive to building the brand image of insurance companies. Due to the international openness of the Internet, insurance companies can establish e-commerce websites, publish company information and expand their influence at a lower cost. However, at least 80% of online insurance applicants need specialized personnel to provide services and assist the whole purchase process when making the final purchase decision.

Today, with the rapid development of information and economy, the Internet is no longer strange to people, and it has enough ability to support people's life, consumption, entertainment and work. By the end of 20 10, the number of netizens in China was 470 million, of which 654.38+42 million people had online shopping habits. It can be seen that the network, as a new economic platform, has become a battleground for businesses. PICC P&C Insurance official website Direct Selling keeps pace with the times. With the super radiation of the network platform, its property insurance products and services are delivered to consumers through the network, and the detailed product introduction, convenient purchase process and strong after-sales service guarantee have won the recognition and praise of users.