What is the development trend of China in the next ten years?

The future business trend in China will definitely be direct selling, and business will be done at home. Moreover, the development trend of nutrition market in China is also great. I suggest you read the book The Sixth Wealth Wave. No matter what kind of mentality you face the views shown in this book, the trend of starting a business at home is changing our way of life and wealth distribution with irresistible momentum. We used to fall behind the trend of industrial economy and commercial economy. This is a wealth creation bible that subverts the global direct selling format for half a century. 1. The main reason why direct selling has become a big trend is that the cost of traditional channels is rising, the threshold is getting higher and higher, and the flattening of channels has become an inevitable choice. We know that direct selling is the most flat channel, because it saves the distribution of industrial profits by modern terminals and can greatly improve the cash flow rate. Traditional health care products marketing can be a cash turnover rate for three months, but the direct selling cash turnover rate is much higher. Because of this, single-level direct selling and multi-level direct selling will become the important marketing models of health care industry, China. Combined with the domestic situation, Amway's annual sales increased from 300 million yuan in the past six years to 654.38+02 billion yuan in 2003; Midrib increased from several million to 654.38+0.7 billion yuan; Green Valley has increased from about 1 100 million yuan in 2000 to nearly 1 100 million yuan now. Zhen 'ao is said to have achieved more than 654.38 billion. The development of these enterprises is realized in the case of the decline of the whole industry, which is even more precious. 2. Service has become the core competitiveness. We have noticed that in recent years, some enterprises traditionally used to advertising bombing, including Only and Jiante, have intentionally strengthened the work of consumer service. There are hundreds of thousands of loyal consumers in Shanghai Jiante's database. In order to keep them, Jiante launched an internal magazine "Healthy Jinsheng" last year. Only the National Consumer Service Center has been established, and it has become a consumer club, which holds activities regularly. The Platinum Project doubts the effectiveness of these efforts. Because when direct selling enterprises put their work on the kang of consumers' homes, these jobs still seem too empty and indirect. These jobs have a limited effect on improving consumer loyalty. Many direct selling companies do not provide services, but work of "selling and persuading". This is also the reason why the current conference marketing reputation is poor and low. If health care industry wants to do it for a long time, it must change "selling persuasion" into "health service"; It is necessary to change the marketing orientation to the "health service" orientation; We must introduce the products that consumers need to them, instead of selling products that they don't need in order to increase sales. Because only in this way can we maintain the loyalty of consumers for a long time and maintain consumers stably. Our customer Ji Kang Group seldom talks about products when promoting them. Their consultants spread all the health knowledge, and consumers responded well. If you don't advertise your products, your products will find a market, and your loyalty and reputation will be high. This is a good example. 3. The specialization and diversification of terminals in direct selling and service is the general trend. Platinum Planning also noticed that the terminal format of health care products will also undergo far-reaching changes. We have observed that the terminal of health care products is becoming specialized and diversified. We know that in European and American countries, a considerable part of the sales of health care products are sold from professional health care chain stores. The number of some large supermarket chains in the United States is as high as 8,000, which can reduce the price of products to a very low level. There are also such supermarket chains and health care chain stores in China, such as "Green Century". In addition to traditional stores and supermarkets, the terminal format of health care products has also undergone new changes. For example, health care chain stores, factory stores, community life houses, network member terminals, health consultation centers and so on. 4. Communication goes to three-dimensional platinum planning. It is noted that in the new environment, consumer communication has become more and more three-dimensional. In addition to large-scale advertising, health care products enterprises that adopt the traditional model have also begun to pay attention to direct communication with consumers, such as only setting up clubs and publishing special issues by Jiante. Last year, our client Juneng Group successfully cooperated with Platinum Planning to promote Jinbakai. In the promotion of Jin Ba Kai, Ju Neng successfully combined the traditional advertising bombing mode with conference marketing. Now, Jinbakai has begun to expand to East China. Prior to this, this product of Jinbakai has been in the cloud for 6 years and has been in a trial sale state. Gathering energy is traditionally an advertising bombing enterprise, and its transformation is a good example. In addition, we have noticed that direct selling enterprises have begun to attach importance to the role of advertising. Some powerful enterprises, such as Amway, Zhongmai, Green Valley, etc., have greater advertising efforts and develop faster than those simple conference marketing enterprises without advertising. Tiannian is the earliest enterprise to provide conference services, but its sales volume and influence are far lower than those of Midvein and Green Valley. 5. The era of integrated marketing has arrived. Advertising, conferences, public relations, promotion ... all kinds of means have become the necessary means of health care products marketing. We believe that under the current circumstances, it is difficult to rise rapidly simply by relying on advertising and meeting. Integrated marketing is both the result and the need of competition.