Advantages and disadvantages of Moutai ice cream channel strategy

Advantages and disadvantages are as follows:

1. Advantages: Maotai ice cream can attract more young consumers' attention and purchase. Through the combination of Maotai brand and ice cream, the consumption group of Maotai brand has been expanded, and the brand's popularity and reputation have been further enhanced. The introduction of Maotai ice cream can bring new sources of income for Maotai, increase product diversity and meet the different needs of consumers for Maotai brand. Maotai ice cream can also be used as a special gift or souvenir, which increases the gift and promotion opportunities of Maotai brand.

2. Disadvantages: The channel strategy of Maotai ice cream also has some disadvantages. The price of Maotai ice cream is relatively high, which exceeds the budget of some consumers and limits its market expansion. Maotai ice cream contains alcohol, which will cause some consumers to worry about the risk of drunk driving or the health impact after eating. These concerns will affect consumers' willingness to buy and limit the potential market size of Maotai ice cream. In the process of promoting and selling Maotai ice cream, we should pay attention to the reasonable management of price and alcohol composition to balance consumer demand and market risk.