What difficulties will new retail face in mid-2020?

I. The concept of the new retail model:

New retail, in English, is New Retailing, that is, individuals, enterprises based on the Internet, through the use of advanced technological means such as big data, artificial intelligence, upgrading and transformation of the production, circulation and sales process of commodities, and then reshape the industry structure and ecosystem, and the online service, offline experience and modern logistics to carry out a deep The new model of retailing is a fusion of online services, offline experience and modern logistics.

Second, what difficulties will the new retail face?

1, although online retail for a period of time to replace the function of traditional retail, but from the two major e-commerce platforms, Tmall and Jingdong customer acquisition costs can be seen, the top of the online flow of e-commerce dividend; at the same time, the marginal cost of acquiring offline customers is almost unchanged, and the entity retailer to enter the rectification of the critical period, which results in the value of the offline channels are facing a revaluation.

2, mobile payment and other new technologies to open up the offline scene of the popularity of smart terminals, as well as the resulting mobile payment, big data, virtual reality and other technological innovations, to further open up the offline scene and consumption of social, so that consumption is no longer subject to time and space constraints.

3, the rise of the new middle class

The portrait of the new middle class: after 80/90, received higher education, the pursuit of self-improvement, and gradually become the mainstay of society.

The most important feature of the new middle class' consumerism: the tendency of rationalization is obvious. Compared to price, they care about quality and the corresponding cost-effectiveness, and they are willing to pay a higher price for high-quality goods and services. A good income and a decent job bring a moment of comfort to the middle class, but the anxiety and uneasiness is the most painful point under the bright appearance of the middle class, and the consumption upgrade may be the solution for them to face this anxiety.

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