Is there a classification for the advertising industry? What are the categories?

Advertisements need to face and reflect the advertiser, advertising target, commodity performance, service items, corporate policy or opinion, advertising media, advertising purposes.

For the different nature, the advertisement is divided into the following types:

1, commercial advertisement: advertisement design for the purpose of promoting the goods and woeful activities, and it is also one of the most numerous types of advertisement. Enterprises through advertising, the brand to inform consumers, so that consumers feel close to the brand, trust, and then promote sales and gain benefits. According to the various industries served by advertising, it can also be subdivided into the following categories: corporate image, household appliances, transportation, food, beverages, housewares, personal effects, office supplies, communications services, pharmaceuticals, health care products, finance and insurance, tourism, business services, real estate, education, and so on.

2, cultural advertising: to promote culture, art, education and sports activities for the purpose of advertising, known as cultural advertising. It reflects the characteristics of different regions, nationalities and cultures, and through the performance of designers, it forms a strong and unique visual language with high artistic value.

3, public service announcements public service announcements: the goal is to educate, cultivate awareness of social issues, and through this to change public attitudes and behavior, to encourage benign social behavior. To people *** with the concern of the social public **** problem as the subject matter. It is desirable to transmit a social norm and social moral concepts in order to raise awareness and understanding of public welfare and promote the good development of society. Because public service announcements promote social responsibility, care for others, patriotism and other public welfare education, so they are generally free to put in the way.