Little Green Box YYDS 24 Years National Brand Yogurt Confirmed for 2021 CAWAE

The 8th China International Animation and Derivatives Authorization Exhibition (CAWAE), hosted by ChinaJoy organizer Hanwei Xinheng, will be grandly opened on July 30~August 2, 2021 at Shanghai New International Expo Center. As a professional exhibition in the vertical field of animation and derivatives held at the same time and same place as ChinaJoy, China International Animation and Derivatives Authorization Exhibition (CAWAE) integrates the functions of animation brand display and authorization, derivatives peripheral sales, and creates a number of special exhibition areas, such as the ACGN brand display and IP authorization area, the hand puppet and peripheral derivatives sales area, and the national comics culture theme area, etc., and combines with the most influential CIFF in China, CAWAE will be held in Shanghai New International Expo Center from July 30 to August 2, 2021. In addition, the event will combine the finals of ChinaJoy Cosplay Carnival, the most influential professional cosplay event in China, and the finals of ChinaJoy National Dance Troupe Ceremony, ChinaJoy Dance Troupe Ceremony and ChinaJoy Dance Troupe Ceremony. ChinaJoy official events such as the "ChinaJoy Cosplay Carnival" finals, "Dancing Superbly - ChinaJoy National Dance Troupe Festival" finals, and "Luoshang Huashui-Reward" have become a paradise for anime fans, national style and cosplay lovers. With the gradual growth and maturity of the secondary yuan industry, CAWAE has become the annual event of the secondary yuan industry, presenting the flourishing face of the secondary yuan industry, promoting the continuous development of the secondary yuan industry, showing the brand-new posture of the secondary yuan industry, and has long become the first choice of the majority of industry-related brands to participate in the event; elites from all parties also gathered to ****go to the event, ****enjoy the grand event, and witnessed the take-off of the Chinese anime and secondary yuan industry here. The elites from all parties are also gathered here to ***go to the grand event and ***enjoy the great world, witnessing the take-off of China's animation and secondary industry. Yogurt, the national beverage brand that accompanies the growth of every generation of young people, has also officially confirmed that it will bring its most classic products and the secondary virtual IP Xiaoyou*** to the youthful sweet and sour event of CAWAE 2021, and will bring mysterious surprises.

As early as 1997, Yogurt created a new pattern of Chinese dairy drinks with its sweet and sour taste. 24 years, through continuous strengthening of product innovation, taste experience, as well as youthful marketing actions, to achieve the continuous benign development of the national brand.

(Yogurt retro small green box)

In 24 years, in addition to the most classic "small green box", Yogurt has also continued to expand the new product line, to the fruit fruit series, for example, has launched fruit fruit yogurt, fruit fruit shake, fruit fruit grain, fruit fruit full of cups, etc. And this year, Yogurt has also launched the "small green box", which is the most popular product in the world. This year, Yogurt has also set its sights on the sparkling water track, breaking through the concept of traditional milk beverages and carbonated beverages with "cow's milk + bubbles", and launching the first domestic sparkling milk "Yogurt Milk Vapor", which opens the "Milk Vapor Era" of China's beverage industry. The first milk bubble milk "Yogurt Milk Vapor" was launched, which opened the "Milk Vapor Era" in China's beverage industry.

For a long time, Yogurt has been combining its "sweet and sour" product characteristics with its "youthful" target group, advocating that it should experience the sweet and sour taste of youth with the young group***, and convey unlimited energy and vitality, grow up together, and pursue a better life together. We grow up together and pursue a better life together. The advertising slogans are also based on the perspective of young people, such as "I want my taste", "The taste of youth is experienced by yourself", "Summer taste YouYouYou", which have left a deep impression in the minds of young people of every generation. The iconic product "Yogurt Little Green Box" has also become an indispensable element of their youthful memories. Nowadays, the annual sales volume of Yogurt continues to exceed 10 billion yuan, and has long become a well-deserved light of the national product.

From Liu Yifei, Yi Jianlian, Ariel Lin, Pan Weibai, to Jay Chou, Zhou Dongyu, Chen Linong, and the Time Boys, as the national beverage industry's "trend pioneer" of Lactic Acid, over the past 24 years, together with youthful and energetic positive energy idols, continue to deliver delicious, trendy, and joyful to the young people in every generation. 2020 also launched a brand virtual spokesperson. In 2020, the brand also launched the virtual spokesperson "Xiaoyou": a cute Gemini girl, whose English name is Yommy, with a pomelo shaped bob hairstyle, a pair of small blue eyes under the bangs, a small and delicate nose, and an appropriate smile on her face at all times. The IP of Yommy is one of the most typical cases of classic national brands actively embracing the current secondary culture. With the continuous derivation of the content of Yommy's IP, the story of the brand's connotation continues to be vivid and deepened, and the brand image of Yogurt has subsequently become closer and more intimate with young people.

You Yogurt has always had a keen sense of the youth trend culture, and refused to miss any of the content marketing channels that can be cultivated. Whether it is the early title of "Happy Camp", the cooperation with the Strawberry Music Festival for many years in a row, the title of the popular web series "Summer of the Band" in the past two years, as well as the title of the upcoming "Teenage Rap Project" in the summer, You Yogurt will always choose to be in the platforms that the young people are interested in. By speaking out, Yogurt, which understands young people better, has also given more people a more three-dimensional understanding of the 24-year-old national brand.

In order to keep up with the pace of young people, Yogurt is also actively exploring the unlimited possibilities of cross-border trendy areas. 2019 with the most historical national tide shoes brand "Feiyue" cooperation, *** with the same on the Paris Fashion Week, so that the national tide from the East in the Western fashion arena to shine in a different light. 2020 Launched the seasonal limited edition of osmanthus glutinous rice flavor "Yue Gui Hua Rhyme", realizing the collision of inspiration between the classic handicraft of "osmanthus brew" and modern trendy drinks, and cross-border customized "Yue Gui Hua Rhyme" with the famous Chinese dress brand "Han Chao Ji", which is the eponymous Chinese dress.

All kinds of innovations and explorations have allowed Yogurt to move forward smoothly on the road of youthful upgrading, and the sales volume is the most convincing proof.Starting from 2019, Yogurt's annual sales continue to break through 10 billion yuan, achieving the 10 billion milestone, and becoming one of the four 10 billion brands under Yili. Looking at the 24 years of observing Yogurt, no matter whether it is cooperating with young celebrity spokespersons or personally creating virtual spokesperson IPs, no matter whether it is a multi-channel layout for content marketing or cross-border production of innovative products, one thing Yogurt has been doing is to walk with the young people,*** with the experience of the sweet and sour taste of youth, to transmit unlimited energy and vitality, and together they are pumping steam for a better youth plus Yogurt.

In the good industry development opportunities and the majority of enterprises recognized under the encouragement of CAWAE along with the recent years China's animation cultural and creative industry's booming development, focusing on the industry's advantageous resources for the animation and derivatives enterprises to provide a broad platform and advantageous publicity resources. hundreds of thousands of ChinaJoy exhibition site audience and the target audience groups of the animation enterprises are highly coincidental with the domestic well-known animation brand exhibitors continue to heat up. The exhibitors of well-known domestic animation brands continue to heat up. Nowadays, animation companies, cartoon companies, film and television companies, individual creators of animation, derivatives companies, publishers, distributors, channel dealers, toy companies, product agents, investment institutions and other enterprises can find their target audiences and display platforms in CAWAE, and the exhibits cover categories of comics, animation, animation derivatives/peripherals, trendy toys, boutique handmade figures/models, trendy toys, and secondary yuan clothing. In 2021, there will undoubtedly be a collision of more diversified cooperation models and opportunities. This year's CAWAE exhibition area will also be further enhanced, bringing more abundant exhibition content to hundreds of thousands of on-site visitors, and dedicating a wonderful audio-visual feast to the vast number of anime fans and people in the anime industry - we believe that at the 8th CAWAE in 2021, Yogurt will present more excitement for everyone!