Traditional Culture Encyclopedia - Traditional virtues - The difference between Benny Luby and Zenith

The difference between Benny Luby and Zenith

The difference between the two is that they are created at different times and positioned differently.

1, the time of creation is different: Benelux, founded in 1981, began operating in Hong Kong in the 1980s, and later entered the mainland for sales. Zenith is a traditional clothing brand focusing on denim and casual wear, is a household name in Australia, in the 1990s by the Sunrise Group of Yang Zhao, Yang Xun two brothers to buy, and gradually open up the Chinese market.

2, different positioning: Benelux, men's, women's, unisex casual wear as the leading product strength is the basic casual wear and knitted clothing, such as T-shirts. Zenith, a household name in Australia's clothing brand, opened more than 2,000 chain stores in 20 provinces in China, is a popular brand in the minds of the people.