What are the advantages and disadvantages of advertising media?

Advantages: the oldest, most popular and most influential media. Fast transmission speed and timely information transmission; Large amount of information and strong explanatory power; Easy to save and repeat; High authority;

Disadvantages: advertising attention is not high; Simple expression, or words or pictures.

magazine

Advantages: the reader's class and object are clear and targeted; Exquisite printing and high reading rate; Flexible layout and rich colors;

Disadvantages: poor timeliness and long delivery cycle.

TV

Advantages: strong impact and appeal; Instant communication, passive acceptance; Have a high rate of attention;

Disadvantages: expensive.

Outdoor advertising media

Advantages: strong selectivity to regions and consumers; The cost is relatively low;

Disadvantages: the effect is difficult to evaluate; Coverage is small.

network

Advantages: good interactivity; The information has good pertinence and high affinity; Large amount of information, the most abundant forms of expression;

Disadvantages: Compared with TV and newspapers, there is still a big gap in audience and influence.