Advantages and disadvantages of self-built platform for pharmaceutical enterprises

Advantage: flexible sales model, disadvantage: high technical strength requirements.

1. Advantage: self-built platform provides a new sales channel for enterprises. With the traditional marketing of pharmaceutical representatives, the self-built platform sales model is more flexible, but also can be customized for different customer groups, sales and service model.

2, disadvantages: self-built platforms need to rely on information technology and Internet technology, the enterprise's own technical strength is weak, it is difficult to independently complete the development and maintenance of self-built platforms, the need to invest a lot of personnel and resources.