Traditional Culture Encyclopedia - Traditional virtues - Five elements of news value

Five elements of news value

The five elements of news value are freshness, importance, interest, proximity and uniqueness.

1, timeliness

The incident is recent and unknown to the public, that is, the time is near and the content is new. The shorter the time from the incident to the public report, the higher the news value.

Step 2 be important

The social significance of news facts is the interest relationship between news facts and news recipients. The more important the facts are, the greater the social significance and the greater the news value, which is determined by the psychology of seeking proximity.

3. Interesting

What news facts have is the degree of interest that arouses the interest of the audience and thus attracts attention. The greater the interest, the greater the news value.

4. Proximity

Geographically speaking, readers should first know what is happening around them, because what is happening locally has a more direct relationship with their lives. Psychological closeness, although some things happen in the distance, but because of the close contact of economy, culture and personnel, what happens in the distance will cause the public's emotional and psychological * * * sound, which is inseparable from our neighborhood and Qianshan in Tianhou Palace, which is a manifestation of this psychological closeness.

5. Significance

The trends of celebrities, resorts, famous groups and units are often concerned by the world. There is a famous formula in western journalism textbooks: celebrities+ordinary things = news, ordinary people+unfair things = news.