What does direct banking mean

Hello, direct selling bank is a new banking business model in the Internet era. It is a new type of financial product in the environment of Internet financial technology. In this business model, banks do not have business outlets and do not issue physical bank cards. Customers mainly access banking products and services through remote channels such as computers, emails, cell phones and telephones. With no branch operating costs and overhead, direct banks can offer customers more competitive deposit and loan prices and lower handling fees. Reducing operating costs and giving back to customers are the core values of direct banking.

1, direct selling bank is actually a new type of bank operation, belongs to the product of Internet finance. Direct banks do not have branches and do not issue physical bank cards. If they want to use direct banking, users can obtain banking products and services through remote channels such as computers, e-mail, cell phones and telephones. The deposit and loan prices of direct banks are lower than those of ordinary banks, and the handling fees are also lower because direct banks do not have network operation costs and administrative costs. There are now many direct banks, such as Minsheng Bank, Baxin Bank and Postal Direct Bank. Opening a direct bank will be more convenient and cheaper in handling investment business. You can choose to buy financial products through your cell phone and computer. More and more people are using direct banking nowadays. If you want to open a direct bank, you can try it. You can choose your favorite direct bank.

2. In the face of the rapid development of domestic Internet financial technology, the transformation of customer consumption habits and the acceleration of the marketization of bank interest rates. In July 2013, Minsheng Bank set up a direct selling banking department. On February 28, 2014, China's first direct bank, Minsheng Bank, was officially listed. Minsheng Bank's direct banking breaks through the traditional physical network business model and expands customers mainly through Internet channels. It is characterized by a clear customer base, simple products and convenient channels.

3. In terms of customer development, the bank has precisely positioned itself as a "busy, fashionable and sophisticated" customer group; its products are simple in design and affordable in price. In the first phase, we focus on two products: one is the "easy deposit" savings product, which ensures that customers can maximize their interest income; the other is the "Ruyi Bao" balance wealth management product docked with the money fund, which has the features of low subscription threshold, real-time withdrawals, and compounding of interest on a daily basis, etc.; in terms of the channel construction, we fully respect the habits of Internet users. In terms of channel construction, the company fully respects the habits of Internet users and provides multi-channel and convenient Internet financial services such as website, mobile banking and WeChat banking.

4. In March 2014, Societe Generale launched direct banking, which is characterized by the fact that users can directly purchase popular financial products, funds, time deposits and notice deposits from ICBC, China Construction Bank, Agricultural Bank of China, China Merchants Bank, CITIC and other banks. The bank saves time and effort by eliminating the tedious steps of registration, login, inter-bank transfer and one-click purchase through mobile devices such as computers and cell phones. You can view, manage and allocate funds on the above mentioned bank cards and enjoy online financial management services anytime, anywhere.