Actual combat: how should traditional enterprises transform e-commerce

How do traditional enterprises correctly transform e-commerce 1 and * * * to enjoy open resources? Many traditional enterprises are resource black holes. They consume the resources of all partners and serve their own projects. It is difficult to find a partner, but all you are looking for is to make your money; The correct way for traditional enterprises to transform into e-commerce should be to cooperate, find professional partners, pay together, or develop together with their investors. They should find partners, not employees, and let professionals use resources, which can not only learn, but also reduce the cost of trial and error.

2. Incubate internal entrepreneurship to encourage young people within the enterprise to start their own businesses, and enterprises give support. This method is very stable; Entrepreneurs are also very familiar with the company's resources and business, and the degree of integration is also high; Ali, JD.COM and Tencent also encourage internal entrepreneurship, with a high probability of success. Traditional entrepreneurs in Xinjiang are often superstitious about outsiders. In fact, they are not as good as themselves, and e-commerce is not difficult to learn. It's a tool.

3. Investing in upstream and downstream e-commerce companies If you find that there are upstream and downstream e-commerce companies in the industry, you should consider cooperation at the first time. As an upstream, you are his customer and can contribute sales data to him; For the downstream, you are his upstream, which can help him reduce costs; At this time, you can invest in many companies and consider all aspects. You still have a premium. This is the best choice for traditional enterprises to do e-commerce. If others do it, you will leave, you will feel at ease and the investment scale will be controllable.

4. Summary For the transformation of traditional enterprises, we suggest to consider e-commerce instead of starting a new stove. If you want to do it again, you must be independent of the project, which is good for the development of the project. The core of e-commerce is people, preferably people, and then projects. For e-commerce entrepreneurs, having enough patience and giving opportunities for trial and error is the right way to grow talents.