What is VR marketing?

With the development and progress of the Internet, conventional publicity methods such as pictures, texts and videos gradually lose their inherent advantages, and people gradually favor the immersion of 3D display. It can be said that VR marketing has swept from bottom to top like a whirlpool, and it is opening the brains of creative people, marketers and consumers in an all-round way, which has a great influence on the day. VR virtual reality technology has become an innovative marketing weapon for global brands, and its virtual and immersive experience is beyond the reach of other media forms such as TV, radio, outdoor, magazines or the Internet.

so how did VR change marketing? What is its function and significance?

1. Provide a more attractive "virtual trial" to generate instant consumption impulse

Many traditional marketing are not vivid enough to touch the essence of marketing-stimulation leads to purchase, but if you can use VR equipment to create a virtual experience, you can more effectively persuade consumers and promote purchase transactions.

2. Bring realistic and intimate advertisements, realize 36 intimate contact and enhance product reputation

Many brands can't directly display their complex contents and features, such as relying on traditional TV, radio, outdoor, magazines or the Internet, which can't stimulate consumers' desires for a long time, and it's difficult to achieve the purpose of advertising widely. However, if virtual reality is used, it can be displayed to consumers in a very intuitive, realistic and 36-degree way, such as explaining complex technologies and introducing manufacturing processes to potential customers, or directly and remotely experiencing the origin and production line of products.

3. change the shopping experience, and make the electricity negotiation price get a greater promotion through VR

VR is creating opportunities for consumers from all perspectives, bringing novel experiences, and at the same time bringing unprecedented shopping experiences that are close to real life to e-commerce.

4. Real-time data collection to improve the marketing situation

At present, VR technology and digital marketing are rapidly matching to help enterprises promote the marketing of future brands.