The current situation and marketing model of B&B in China are different from those in foreign countries.

Gathered in the tourist and leisure area, playing the "feelings" card in a unified way, it is often hard to find a room on weekends and holidays, and there are few doors on weekdays. Maintenance costs and labor costs are high, and only a few people make a profit. This is the current situation of China B&B, and the concept of B&B appeared after Zhiyi Company successfully served Huajiantang Hotel. After the success of Huajiantang Hotel, its model has been copied a lot, especially in areas with ancient towns and ancient city tourism resources, a large number of "Huajiantang-like hotels" have appeared, and the imitation ability of Chinese people is unparalleled.

Speaking of marketing methods, China's brand, positioning, advertising, enterprise management, marketing and so on. All learn from foreign management and marketing experience. Compared with foreign countries, it lacks innovation. Everyone is staring at successful hotels to copy, and few people will take the risk to innovate.