How to solve the dilemma faced by traditional retail industry

Online interface and offline retail interface are ports directly facing users. Retail terminals should take the initiative to change and respond positively, and strive to become a key link in the value chain of manufacturers, merchants, retailers and consumers. For large retail chain enterprises, it is necessary to actively extend upstream and downstream, and build a system chain by means of equity participation, holding and joint venture to reduce systemic risks. For small retail enterprises or retail stores, it is also necessary to improve their M&A value and bring it into the system.