Five steps to teach you to write a story copy

Story copywriting is an extremely important method in copywriting. Compared with straightforward sales copy, it is more attractive, easier to stimulate emotions, and more deeply rooted in people's hearts, so as to better achieve the purpose of commercial sales.

Story copy can be divided into three categories: brand story, product story and customer story. The three kinds of copywriting have their own emphases and can be used in stages, thus leaving a deep impression on potential customers in the form of a series of copywriting.

So, how to conceive a good story?

In fact, copywriting stories, like movies and novels, are not attractive without ups and downs. Using the following five steps, you can initially achieve the basic effect of the story, and with continuous practice, you can also create excellent story copy.

These five steps are: setting the situation, finding the problem, setting the topic, overcoming the obstacles and solving the ending.

Setting the situation: it is to set a stable state for the protagonist, and the life is relatively calm.

Discover the problem: it is this calm that is broken, life and work must be changed, and problems that must be solved are encountered.

Setting the topic: when you encounter this problem, set the corresponding topic and what you must do to solve the problem.

Overcome obstacles: the process of solving problems encounters various difficulties, and describe the process of overcoming difficulties.

Solve the ending: the problem is solved, and the ending is happy and beneficial to people.

The above is the general idea of creating a story copy. It should be noted that although it is a story, it should be based on the principle of authenticity and be credible. This product copy can finally