Suning appliance group co., ltd.

What kind of company is Suning Appliance?

The full name of Suning Appliance is Suning.cn Group Co., Ltd. The company is a joint-stock company, commercial enterprise and listed company.

Suning was established on199065438+February 26th, and its headquarters is in Nanjing. It is the leader of commercial enterprises in China. Its products cover traditional household appliances, consumer electronics, department stores, daily necessities, books, virtual products and other comprehensive categories. There are more than 65,438 offline stores, and online Suning.cn ranks among the top three in B2C in China. The integration of online and offline development leads the new trend of retail development.

Extended data:

Business scope of Suning Appliance:

The company announced that with the vigorous development and rapid application of information technology such as Internet technology and intelligent terminals, it provided opportunities and platforms for the company to accelerate its transformation and upgrading. The business scope of the company is revised as follows:

1. Licensed business items: direct chain operation of audio-visual products, general freight, wholesale and retail of prepackaged foods and bulk food.

The following are limited to designated branches: electronic publications, domestic books, newspaper retail; Information services in the second type of value-added telecommunications services; Catering service, domestic express delivery.

2. General business items: chain sales and services of household appliances, electronic products, office equipment, communication products and accessories, computer software development, sales and system integration, chain sales of department stores, bicycles, electric mopeds, motorcycles and automobiles, industrial investment, venue rental, counter rental and domestic commodity exhibition services;

Corporate image planning, economic information consulting services, personnel training, business agency, warehousing, microcomputer accessories and software sales, microcomputer installation and maintenance, waste materials recycling sales, musical instruments sales, craft gifts and souvenirs sales, domestic trade.

Baidu encyclopedia-Suning shangyun group co., ltd

What does Suning Appliance sell?

It mainly sells household appliances, small household appliances, kitchen and bathroom products, consumer electronics products and mobile phone products. Everyone mainly includes color TV, air conditioner, washing machine, refrigerator, etc. Small household appliances include electric fans, humidifiers, electric heaters, dehumidifiers, stereos, DVD players, etc. Kitchen and bathroom products include gas stoves, microwave ovens, induction cookers, etc. Consumer electronics tablet computer, camera, etc. ; There is no need to introduce the mobile phone.

Suning.cn Group Co., Ltd. was established on February 26th, 1990+65438, and its headquarters is in Nanjing. It is the leading commercial enterprise in China, covering traditional household appliances, consumer electronics, department stores, daily necessities, books, virtual products and other comprehensive categories.

. By the end of 20 19, the offline network in Suning.cn covered the whole country, and there were more than13,000 innovative Internet stores such as Suning Plaza, Suning.cn Plaza, Carrefour Community Center, Suning Department Store, Suning Store, Suning Retail Cloud, Suning Polar Objects, Suning Red Kids, Suning Sports, Suning Studios and Suning Auto Supermarket, which were in the forefront of domestic offline networks.

Development history

1990 65438+On February 26th, the first Suning in China was established in Ninghai Road, Nanjing City, Jiangsu Province, which is Suning's first air-conditioning franchise store.

199965438+On February 26th, Suning opened its first self-built store in Xinjiekou.

In July 2004, Suning Appliance was listed on Shenzhen Stock Exchange. Suning Appliance has been highly recognized by the investment market with its excellent performance, and it is one of the enterprises with the highest market value in the global home appliance chain retail industry.

Suning Appliance Chain Group Co., Ltd. was jointly rated as the top 20 10 listed companies in China 100 by Buffett magazine, World Enterprise Competitiveness Laboratory and World Economist Weekly, ranking 6 1. 20 13 hurun private brand list, Suning ranked ninth with a brand value of 1300 million yuan.

Suning Appliance Group was forced to implement more than 3 billion yuan. What are the problems in the company?

Suning Appliance Group was forced to implement more than 3 billion yuan. Generally speaking, the problem of the company is that it earns more than it spends. Moreover, Suning has been losing money for three or four years, but it has not adjusted its operations. In this e-commerce era, Suning has been losing money but has not adjusted its business strategy. Obviously, Suning has completely destroyed itself. Backed by Ali Suning, it is really embarrassing to go all the way to the point of debt.

The marketing idea of Suning Appliance Group is actually the same as that of 20 years ago. Obviously, it is not what it used to be. Always eating old money, one day it will be too much. Suning has been passively waiting, and has never believed that this brand will fall into crisis. Therefore, when Suning is in crisis, it seems that Suning has no power to return to heaven. Suning has lost its competitiveness in the free market and urgently needs a big reform to promote the new development of Suning Appliance.

Be executed

The registered capital of Suning Appliance Group Co., Ltd. is about 1, 71.40 million yuan, and its business scope includes the manufacture, sales and after-sales service of household appliances and accessories, industrial investment and sales of electronic products. Zhang pledged 6,543.8 million shares, and the pledgee was Jiangsu New Retail Innovation Fund. Based on the closing price of 6.59 yuan on the pledge date, the market value of pledged shares is about 6.59 billion yuan. Subsequently, Suning Appliance Group Co., Ltd. added a piece of information about the person being executed, and the execution target exceeded 3.082 billion yuan. The executive court is Beijing No.2 Intermediate People's Court.

Cut off all retreat

Many netizens said that even if Suning can afford 3 billion debts for the time being, it is obvious that Suning's vitality will be greatly hurt after being enforced this time. Suning has reached the critical point of not advancing or retreating. How to take the next step and find a new way is the most important thing. In fact, the home appliance market is not as bad as expected, and it is still an industry that just needs it. This is the key if we expand traffic and realize profit growth.

Suning Appliance Group was forced to implement more than 3 billion yuan. The company's problem lies in its outdated marketing concept. To put it bluntly, it is not enterprising in today's fierce market "war"!

Is Suning a state-owned enterprise? Or what kind of group?

No, it's a group company limited.

1990 12/26, Suning was founded in Ninghai Road, Nanjing, and opened Suning's first air-conditioning franchise store, taking the lead in professional operation of household appliances. 1April 1993, Suning Appliance completed its initial accumulation and became famous in the "air conditioning war". 1In March, 1996, Yangzhou Suning, a wholly-owned subsidiary of Suning, was born, which opened the prelude to the chain development of Suning.

1In February, 1997, Suning established the first generation logistics distribution center in Jiangdongmen, Nanjing. 1999, Suning's first self-built store, nanjing xinjiekou flagship store, was successfully opened, which marked the transformation of Suning from air-conditioning franchise to comprehensive electrical appliances nationwide chain operation.

On July 2, 2004, KLOC-0, Suning Appliance Chain Group Co., Ltd. was officially listed on Shenzhen Stock Exchange, becoming the first home appliance chain enterprise with IPO. In 2009, Suning Appliance Online Mall was completely upgraded and renamed as Suning.cn. On August 18, the new website entered the trial operation stage.

20 1 1, Suning held a global supplier conference in Nanjing. Chairman Zhang explained the development plan and realization strategy of Suning in the next decade (20 1 1-2020) to more than 500 e-commerce companies and partners in other fields around the world.