It is said that good packaging can stimulate consumers' consumption, so what can be done in commodity packaging design to increase sales?

Zhonghui Design (professional packaging design company) answers:

Commodity packaging design is one of the important elements of products and brands, and plays a vital role in improving sales. The following are several common commodity packaging design strategies:

1. Highlight brand characteristics: A good product packaging design should highlight brand characteristics, so that consumers can easily identify and remember their favorite brands. You can create a unique brand image through brand recognition, fonts, colors, etc.

2. Affinity to consumer psychology: writing words or patterns that make people have affinity on commodity packaging, such as innovative fun, vivid hints, adaptability to readers or usage scenarios, can meet such needs.

3. Use image elements: Image elements are more likely to attract consumers' interest. For example, stick representative pictures on the package, such as pizza hut box with pictures similar to pizza, so that consumers can see the real thing clearly and intuitively.

4. Use "visual shock" elements: Visual shock elements refer to design elements with very bright colors and patterns, which can attract consumers' attention and thus increase sales. For example, in the case of maintaining product quality and safety, replace the unusual elements such as color and shape of commodity packaging.

5. Pay attention to environmental protection design: In addition to pursuing various brand features, it is also very important for consumers with enhanced environmental awareness. Choosing packaging made of recyclable or renewable materials will accumulate more benefits for the brand and improve its market competitiveness.

6. Adapt to changes: As the market demand changes frequently, enterprises need to adjust their packaging strategies to adapt to consumers in different seasons or different age groups. For example, with the popularity of healthy food, many companies cover their products with salad dressing or healthy food elements to win more conscious and concerned customers.

To sum up, a good commodity packaging design not only has symbolic visual effect and practicality, but also embodies brand concept and cultural connotation. Therefore, in commodity packaging design, it is necessary to consider the needs of different groups and create the most favorable design scheme for brand promotion and market sales through numerous strategies.

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The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.