What challenges will China's manufacturing industry face under the new situation

What are the challenges facing China's manufacturing industry under the new situation?

In the current international situation, China's manufacturing industry is facing the following three challenges.

The first aspect, from the United States as the leader of some developed countries in the West, especially in the case of the international financial crisis, more prominent in the hollowing out of their industries caused by the lack of real economic shortcomings. So the United States initiated the industrial Internet and Germany initiated Industry 4.0 as a representative of the use of re-industrialization, aimed at the use of high-tech reintegration of the real economy, while further seizing the commanding heights of high-end manufacturing, while hoping that in the new round of the global industrial revolution, the new round of global competition in the manufacturing industry to fight for a certain right to speak.

The second aspect, with India, ASEAN countries, Latin American countries have lower labor costs and resource costs, quickly seized the global low-end manufacturing market. For China's position as the world's factory, the formation of the double situation of the upper and lower pinch.

The third aspect, from the internal environment of China's manufacturing industry. China's manufacturing industry is now a typical feature is big but not strong. More than 500 kinds of industrial products in the world, of which more than 220 kinds of industrial products from China, but China's manufacturing industry, the lack of independent innovation; in addition to some key components, parts and components of the manufacturing process of the core technology, the degree of foreign dependence is too high. Therefore, China's manufacturing industry is still in the global manufacturing industry chain in the middle and lower end, but also the lack of internationally renowned first-class enterprises and internationally renowned brands, high value-added part of the industry chain accounted for a relatively small share. There are also most Chinese manufacturing enterprises, especially small and medium-sized enterprises, the management level is also relatively backward.

Faced with the above three challenges, China's manufacturing industry can only rely on management innovation, technological innovation to truly realize the overall transformation and upgrading of the manufacturing industry. To this end, the Chinese government in March 2015, formally put forward the national strategy of China Manufacturing 2025.

What is the core of Made in China 2025?

Made in China 2025 mainly focuses on such a main line:

First, the Internet . With the Internet's thinking and technology, and traditional industries combined with each other, thus giving rise to a number of new business forms and new business models. Such as online e-retail business and B2B business, social media and digital marketing, as well as O2O life service circle, as well as third-party payment, P2P, crowdfunding and other Internet financial services.

Second, the deep integration of information technology and industrialization. This deep integration is not only the Chinese manufacturing equipment, manufacturing process, the core technology research capacity of the overall promotion, but also with the emerging electronic and information technology and advanced management methods, the Chinese manufacturing enterprises independent innovation, marketing capacity, brand building capacity for the overall promotion.

Third, intelligent manufacturing. With industry 4.0 emphasized content has some match, mainly refers to the modern Internet of Things and artificial intelligence technology depth applied to all aspects of manufacturing to replace or extend part of the manual and mental labor, so as to be able to comprehensively improve production efficiency, reduce costs, so that the entire production process to achieve the optimal state.

Compared with Industry 4.0, we pay more attention to the five major innovations

Looking at Made in China 2025, compared with Industry 4.0, it covers a wider range of aspects, mainly focusing on the manufacturing industry in all aspects of product R&D and design, marketing, internal management, service management, and so on.

First, product model innovation. Crowdsourcing design mode, as well as the characteristics of product digitization. Such as millet's fans involved in product design, personalized customization provided by Haier Mall.

Second, manufacturing model innovation. Speaking of manufacturing model innovation, in addition to the robot, robot, mechanized production lines we know, the current 3D printing model may now be one of the typical new industrial model. Because it changes the traditional processing thinking. We all know that a typical feature of traditional processing thinking is mainly excision, elimination, in the process of processing is the raw materials continue to cut, is doing subtraction. 3D printing is characterized by a layer by layer of material superposition, printing more when the material is more, printing less when the material is less, through the material superimposed on the formation of the product, it is the processing thinking is to do the addition, the material can be used to achieve the highest utilization rate. The highest utilization of materials.

Third, supply chain model innovation. Mainly focused on two aspects, one is the upstream and downstream of the supply chain between the synergies; Second, but also vigorously develop intelligent logistics, dynamic monitoring of logistics implementation of information, and assisted in the technology of big data analysis. For example, Jingdong Mall is relying on real-time analysis of supply chain data, accurate prediction of the demand for information, so as to prepare goods in advance.

Fourth, marketing model innovation. Mainly combined with the mobile Internet, social networking, cloud computing and other modes, vigorously promote social media and digital marketing. Its two main features, one is the speed of dissemination is very fast, typically pyramidal and viral rapid dissemination of replication. The second is that the communication object focus is very high, mainly through point-to-point communication, word-of-mouth marketing, fan marketing, friend circle marketing.

Fifth, service mode innovation. Manufacturing service is the future development of China's manufacturing industry trend. This must be built on the basis of product digitization. Manufacturers can sell out of their own products in real time to obtain the use of information, real-time monitoring of the use of the situation, and can diagnose the equipment failure situation in advance, remotely send instructions for remote repair and maintenance, so as to provide the product full life cycle of services. Today's manufacturing industry is selling products, tomorrow's manufacturing industry is selling services. Through the service to enhance the added value of the product.