Traditional Culture Encyclopedia - Traditional virtues - Do newspapers and periodicals still have a future?
Do newspapers and periodicals still have a future?
When the Internet didn't exist, newspapers and periodicals were the main source of information about the country and society. At that time, newspapers and periodicals had little competition and relatively high profits. Some of them were just competing with each other in the same industry. My favorite newspaper was the Reference News, which I rushed to buy early in the morning, like a demon.
After the rise of the Internet, the new media, led by NetEase, Sina, and Sohu, completely subverted the dominance of traditional media, such as newspapers and periodicals, by virtue of their timeliness, comprehensiveness, and free nature. This was the beginning of the so-called information bombardment. The once beloved "Reference News" is not bought as diligently as it was originally. Occasionally buy a copy, also no longer have that kind of impatient mood. Perhaps it is the inertia of the previous purchase, or want to experience the original feeling.
After the rise of mobile Internet, the convenience and timeliness have been maximized. The information is not only about the people, but also about the people who have been in the world for a long time, and the people who have been in the world for a long time, and the people who have been in the world for a long time. In a devastating way, traditional media and PC-based media have been squeezed to the edge of the role.
Summary: If you ask the newspaper and periodicals have a future? In my opinion there is no hope. The direction of human pursuit is faster and faster, more and more timely, more and more convenient way to obtain information. The traditional newspapers and periodicals have lagged far behind the development of the times. The audience is only getting smaller and smaller.
The challenge of the new media on the newspaper and periodical industry in the short term may not be the newspaper and periodical disaster, but also enough to let it into a rather embarrassing situation. It's a better choice for the Chinese newspaper industry to be proactive than reactive.
The onslaught of the U.S. newspaper crisis has taken many established newspaper groups by surprise, and although the impact of new media on the periodical industry will be slower than that on the newspaper industry, it is certainly dangerous to be immersed in immediate self-sufficiency in any case. On the other hand, the in-depth reporting and special planning of journals are difficult to be replaced by other media for the time being. If journals can adhere to the professionalism of the orientation, or at this stage of the competition with new media to ensure that the content of the advantage.
Now domestic newspapers and periodicals in the establishment of new media platforms if only as in the past to establish a simple official website is far from being able to meet the needs of the times - the establishment of digital online reading platforms, provide electronic version of the magazine download, provide real-time content subscription, the establishment of readers' interactive groups and user information management platforms and provide related derivative services, and the establishment of a new media platform. The platform and related derivative services, only all-round user experience centered on the construction of a comprehensive platform is the king of the new media platform construction.
In this regard, Caijing magazine and its Caijing.com website*** are trying to create a media combination that ****enjoys the "Caijing" brand, and the Caijing.com platform is second to none in China in terms of content support and smoothness of user experience.
In addition, most domestic newspapers and periodicals still tend to use new media platforms as a supplement to their traditional publications, mainly to boost sales. However, in the face of the entire newspaper and periodical industry facing the impact of new media has no better way, can we change the way of thinking, so that the newspaper industry products as a part of the entire new media portfolio strategy? The operation of Shanghai WENGGUANG's "First Financial Weekly" and Phoenix's "Phoenix Weekly" is generally oriented to this idea and has achieved good results. I think this kind of multi-combination of elite strategy is more likely to adapt to the huge changes brought by the new media.
Just as Apple's iTunes surprised the recording industry, Amazon's Kindle (e-reader) may repeat this surprise in the paper media industry in the future. Finding innovations in models and technologies will be good for the newspaper and periodical industry as well.
Do newspaper journals have a future now?
Looking at today's overwhelming development of intelligent print media, people's access to information has long gone from the days of a daily newspaper to modernization and intelligence.
In the past, the information is closed, there is no modern communication tools, can only rely on the newspaper to pass the national policy and the daily news. Today's situation and the past turned upside down, not in the past: today's events tomorrow in the newspaper, but to see what happened immediately someone shot sent to the major platforms, if there is a communication value before and after no more than five minutes the whole country, the whole world can see, today is not the same as in the past.
My family in the countryside, the nineties, rural areas want to see the newspaper than the sky is difficult, the village did not have a fixed village council, a natural village, a newspaper, are placed in the home of the village cadres, there is no board, the newspaper is not every villager can see, even if it is to see a chance to get together, seize the time to look at a hurry to put it back to the leaders to see.
When I was in high school, I happened to get a Hong Kong pictorial periodical, and I couldn't believe my eyes: the periodical could be printed like this? I took the periodical home as a treasure to store, and later split it up and pasted it on the wall of the house to show off.
This is the year and today's not the same, but really existed for several times, was replaced by today's prosperity.
Newspapers and periodicals are in a bad way!
When I was in high school, every class subscribed to provincial and municipal newspapers. I was very keen on going to the mailroom to collect the newspaper. That way, one could be the first to read international, national and especially local news. The local newspaper would also do some literary and agricultural pages from time to time, which was quite interesting.
In particular, I remember 2008, the Wenchuan earthquake and the Beijing Olympics, one of the country's pain, the other country's joy. At that time, the newspaper is also the golden age, at least not by the new media brought about by the pressure of a major transformation. After the earthquake, the central, provincial and municipal newspapers have done a lot of reporting, touching.
The Beijing Olympics, this is a national event, happy events, in addition to the daily reading of the party newspaper, I also deliberately went to buy the Olympic special edition, if I remember correctly is the Beijing Daily Newspaper Group is responsible for, the price is not cheap for their own, dozens of a period of time not to fall.
All of this is to say that newspapers have a unique function. In the present day, newspapers still have their important value and status, and are the platform for the release of authoritative information.
In the era of financial media, one end of the new media, one end of the thought paper. New media, to platform in place, process in place, personnel in place; thought paper, perhaps relatively difficult, but into the people.
Although no longer work in the newspaper field, but change the "Wandering Earth" sentence, "regardless of the times will be pushed to where the newspaper, will still pay attention to it, hold feelings."
First of all, thank you very much for being here to answer this question for you, let me lead you into this question, now let's explore together.
Is there still a future for newspapers?
Throughout the rapid development of today's intelligent print media, people access to information has long been from the past the era of a daily newspaper to modernization and intelligence.
In the past, information was blocked and there was no modern means of communication. Only newspapers could transmit national policies and daily news. Today's situation is upside down from the past. This is not the past: what happens today will be reported tomorrow, but what happens is immediately filmed and distributed to different platforms. The whole country and the world can see it in less than five minutes, if it has any distribution value. This is not what it used to be.
My family is from a rural village where reading a newspaper in the 1990s was harder than going to heaven. There was no regular village council in this village. Natural village newspapers were kept in the homes of village cadres. There were no blackboard newspapers. Not every villager could read the newspaper. Even if they do read it, they have to take the opportunity to look at it and return it to the leaders.
When I was in high school, I happened to get a pictorial magazine from Hong Kong, and I couldn't believe my eyes: could magazines be printed like that? I took the periodical home and stored it as a treasure. Later I took it apart and stuck it on the wall of my house to show it off.
It was not the same as today, but it has been around a few times and has been superseded by today's prosperity.
The future of the press is worrying!
There is no future for it. What defeated him is the new media led by the network, just as the steam engine defeated the horse-drawn carriage, the reason is obvious: the newspaper has the advantages of the new media have the same, the new media have the advantages of the newspaper may not have, not to mention that the newspaper has two fatal shortcomings: the slow update of the news and the lack of environmental protection.
But newspapers will survive for some time, not more than 50 years, because they still have some conservative readers waiting for the rice to come out of the pot.
I'd also like to say that the ethics and professionalism of the traditional media that the press has left behind will certainly not go out of fashion, and will be invaluable as the new media mucks up the landscape.
Publishers and newspapers, magazines are not on a level. Publishers are industries, industries, as a kind of industry. Newspapers, magazines, although they are a channel, but the essence is a product. Channel loaded with additional products and then more, is still a channel. Publishing houses can make, lease, and control channels. Publishing houses operate a much larger range of main business, the main structure of the complexity of the market risk resistance, changeable. How much of the international world-wide literature and various works have been turned into other profit-generating models: movies, TV series, advertisements. And how many penetrate into many other industries: clothing, catering, stationery, entertainment, music, sports. You can't compete with a product as an industry. Newspapers are better than magazines. Newspapers have wide distribution channels. Low cost. The information load rate is high. Nowadays, the capacity of newspapers is more powerful than magazines. There is a trend of newspapers eating magazines. Newspaper industry, as an important human media media, I think it is not going to disappear, but now under the impact of electronic media, paper media will dominate the situation will gradually be divided by modern media! Therefore, now the new media group - enterprise media company is the direction of the development of newspapers.
Newspaper industry, as an important human media media, I think it will not disappear, but now the impact of electronic media, paper media will dominate the situation will gradually be divided by modern media! Therefore, now the new media group - enterprise media company is the development direction of the newspaper.
I worked in the newspaper for 7 years, 12 years or so is the newspaper's most effective period, when a day can do more than 2 million advertising revenue (holiday special issue) and then after that is not as good as a year, the rapid development of the Internet, the rise of the new media industry, the impact of the paper media is very big, and now do advertisements pay attention to a precise placement! The kind of full-page advertisements are less and less. So now the newspaper are looking for transformation, turn to the direction of the development of new media, transformation success is good, if not successful is difficult to survive, coupled with the paper media information dissemination speed lag, and now the young people do not read the newspaper, so I personally feel that the future of the paper media is not optimistic. The first thing I'd like to do is to get the best out of the world!
First of all, thank you very much for being here to answer this question for you, let me lead you into this question, now let's explore together.
Now is a new media era, we have been around the cell phone, computer and other types of network devices are filled, almost no one reads newspapers and magazines, many times we will hear a sentence "the paper media is dead. I'm not sure about other regions, but in Guangzhou, Nandu Weekly, Nandu Daily, these newspapers are leading newspaper groups in the entire Chinese newspaper industry, but from 2015 to the present, Nandu has started to cut staff drastically, the circulation of the newspaper is getting smaller and smaller, so cut staff drastically. But at the same time in the substantial layoffs, Nandu and began in a large number of recruitment of new media staff, while layoffs, while recruiting, which reflects the future development trend of newspapers and periodicals is now a development trend - from the paper media to the network of new media,
With the development of technology, simplicity has also become a way of life, cell phones, computers, and now people have become accustomed to this way of life. Computer, people are now accustomed to this way of reading and reading habits. Technology in the reform, the newspaper industry is also in the reform, the newspaper industry is now more through the form of some of the new media to read the dissemination, such as cell phone APP, WeChat public number, microblogging, the website of these channels to disseminate the news, which is not only a phenomenon, but also a trend in the future. Through these new media channels, first of all, it is in line with people's reading habits and media trends, and secondly, it saves costs.
In addition, video reading is also a direction that the paper media industry is now transforming, as Ma Dong said, now people for the reading part is very little, but through the video dissemination of video reading is a lot of people to accept the way, so the newspaper, periodicals into a video reading, the dissemination of the way, the volume will be greater, but also easier for people to accept.
The paper media is in constant transformation, but I personally believe that the paper media will not disappear, the newspaper will still exist, to provide the need to read, but overall, it will be slowly transformed into a form of new media.
The answers to the questions shared above are personal opinions and suggestions, and I hope that the answers I have shared to this question will help you.
At the same time, I hope you can enjoy my sharing, if you have a better answer to this question, I hope to share the comments out *** with the discussion of this topic.
I finally here, I wish you all a happy work every day happy life, healthy life every day, home and everything is prosperous, year after year, business is booming, thank you!
Newspaper is a mainstream media, will not be eliminated, the impact of new media media on the newspaper certainly have, but the historical status of the newspaper can not be shaken, this is a historical heritage!
Newspaper industry trend research report is through the investigation and analysis of many factors affecting the operation of the newspaper industry market, to master the newspaper industry market operation law, so as to forecast the future development trend characteristics of the newspaper industry, market capacity, competitive trends, segmentation of downstream market demand trends.
The main analysis points of the Newspaper Industry Trend Research Report include:
1) Newspaper Industry Trend Characterization. By analyzing the factors influencing the development of the newspaper industry, summarize the characteristics of the future overall operating trends of the newspaper industry;
2) Forecast the development of production and its changing trends in the newspaper industry. Forecasting the development of production and its changing trend, which is the forecast of the supply of goods in the market and its changing trend;
3) Forecasting the market capacity and changes in the newspaper industry. Comprehensively analyze the adjustment of production technology and product structure in the newspaper industry during the forecast period, and forecast the demand structure, quantity and its changing trend in the newspaper industry.
4) Forecasting the change of market price in the newspaper industry. The price of inputs in the production of enterprises and the sales price of products are directly related to the level of corporate profitability. In the forecast of commodity prices, we should fully study the labor productivity, production costs, profit changes, market supply and demand trends, changes in the value of money and money circulation and the impact of national economic policy on commodity prices.
Newspaper industry trends research report is based on the National Bureau of Statistics, the State General Administration of Customs, the National Development and Reform Commission, the State Ministry of Commerce, the State Ministry of Industry and Information Technology, industry associations, domestic and foreign related publications and magazines, etc., combined with the change law of supply and demand relationship in the newspaper industry over the years, the newspaper industry groups of enterprises in the industry carried out in-depth surveys and research on the newspaper industry environment, newspaper market Supply and demand, newspaper and magazine industry economic operation, newspaper and magazine market pattern, newspaper and magazine manufacturers and other detailed analysis. On the basis of the above analysis, the future development trend of the newspaper industry and the market outlook for scientific and rigorous analysis and prediction
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